Your challenge was to design a tabloid sized vertical poster or
a webpage using all of the text that was provided and
you could use any of the images included in the exercise files.
This was a 20 minute challenge.
Your main goal for this challenge was to create a grid of elements and
text that organized the content and made sense of it.
You were tasked with creating a logical grid structure which would
make the content easy for the reader or viewer to understand.
So, how did you do?
Did you read the text and understand the content?
Do your grids, your images, your type and color choices all work together?
Did you separate the elements that need to be separated and
group the elements that need to be grouped?
Let me share my 20 minute solution with you.
Now, I have to confess that I spent way longer than 20 minutes on my solution.
Because I wanted to tidy it up and get it just so.
Rather than showing you a roughed out quick version of my idea.
I decided to choose the poster option.
I considered the text and
what made the most sense to me was to divide the space into two columns.
One for fruit and one for vegetables.
This was the key decision and everything else flowed from it.
The text length was roughly parallel and I knew with a bit of finessing such as
tracking and turning a few lines that I could make them appear equal.
I created two tint panels to separate fruit and vegetables.
I chose neutral background tones for
my panels, so the colorful images of the fruits and vegetables would pop.
I chose two simple, basic typefaces that would work well together.
Nexif for my slab serif, and Myriad for my sans serif.
They're both highly legible.
I used the word why as large as possible at the top of
each column to reach out in a strong voice and pull the reader into the text.
I added color to the two why's, green for vegetables, and orange for fruit.
I bolded the words vegetables and fruit to differentiate the content.
My overall plan for this poster was to make both panels of text parallel and
equal, but differentiated.
I decided to create mini grids of images, four for each category.
To show a variety of vegetables and a variety of fruit.
I carefully alternated their colors.
So, each would contrast with its adjoining images.
And so, they would be lively and vibrant as a group.
To separate out tha mini quizzes and also to add some extra structure to my poster.
I created contrasting tint boxes to match the width of the text columns.
I overlap the titles, test your veggie IQ and
test your fruit IQ on the edges of the boxes to add a bit of dimensionality.
And to connect them with the body copy above the quiz boxes.
Finally I pop the circles containing images out of
the boxes to add some visual activity to the bottom areas of the poster.
This approach was my first instinct based on the content.
But remember I said that there could be many successful solutions to this
creative challenge.
I could've tried a number of other approaches.
So take some more time if you'd like and explore some additional ways
to create a logical grid structure for the design of this project.
The more approaches you try out,
the better your judgment will be the next time around.
Every new variation broadens your repiture as a designer.
Go ahead, explore.