- Throughout this course, we've looked at
the value of professional graphic design
through the eye of a client and designer.
The goal is to reinforce
the importance of the quality of work
and relationship between the client and designer.
Professional graphic design requires
education, ethical standards, business skills,
craft, and design excellence.
The difference between a professional
and the amateur is large.
It may seem that everyone can do it with the right programs,
but that is like assuming everyone can do brain surgery
with the right scalpel.
The brand is the most valuable asset a company owns.
The brand lives or dies by the communication
and message associated with the brand.
the best results happen when
the client and designer work closely together,
sharing concepts and honest feedback with respect.
This is a collaborative process that requires
the client's knowledge and designer's skills.
We also covered the responsibilities of a designer.
Clear estimates and proposals,
understanding audience and competition,
communicating the right message,
and determining the best vehicles to reach that audience.
It's not to print or code the work,
do the photography and illustration, or write the copy.
Let people who do those things for a living handle these.
This course touches on many aspects of the profession
that other courses cover in more detail.
Look at these for a deeper dive into
contracts, business issues, intellectual property, and fees.
Whether you're the client or designer,
the process to create a successful communication
takes time, patience, and skill.
It doesn't happen by accident,
but it is a process that can lead to something
that has a positive effect in the world,
increases revenue or profit, and enhances the brand value.
Design is a serious business,
but it does not need to be
miserable or fraught with tension.
Remember, everyone is on the same page,
and wants the project to succeed.
Everyone has value and deserves respect.
And when the project is completed,
and everyone recolonizes the success,
take time and reward yourself.
Not everyone can do what you do.