- [Instructor] To improve the results of your efforts
on social media, it is important to sync closely
with your company's activity on these channels.
One of the best ways to do so is to promote
your company's social media posts from your accounts,
as a key leader at the organization.
This could be as simple as retweeting
or sharing the latest post published by your company
on social media from your own account,
with the goal of driving more visibility to their update,
like how this diversity and inclusion leader
at Progressive Insurance re-shared this LinkedIn post
shared on the organization's company page.
Sharing this post makes sense,
as it relates to their role of hiring people at the company,
and it leads to an article with useful tips to job seekers
that he found useful enough to share.
While re-sharing your company's social posts verbatim
is a useful way to increase their visibility,
make sure it's only one aspect
of a greater mix of content you're sharing.
Only re-sharing the posts published by your company
would make your account irrelevant over time,
as there wouldn't be anything unique
to what you're offering on social media.
Another way to promote the activity of your company
is to re-share their posts with added commentary,
to provide additional context
and your unique perspective as a leader.
By simply clicking the share or retweet button
on these networks, you'll be promoted to add a comment
explaining what the post is about,
why it matters, or whatever else you'd like to say.
For example, the Global Head of Business Marketing at IBM
re-shared this post from the company on LinkedIn
with added commentary about her involvement
in the partnership.
She's regularly sharing content
published by the company with her insights,
but sometimes it's most effective to promote the post
directly shared by the organization on LinkedIn.
This approach not only drives more attention
to the brand's social media efforts,
but saves a leader time in the process
as they don't have to start from scratch
with an original post.
Do your part in helping your company gain the attention
it deserves on social media, by syncing with their activity,
through promoting their content,
and contributing to the dialogue.