- [Instructor] If Instagram is the best fit for you,
you'll want to know what tactics will work,
so you can get to ROI faster.
Best practices change frequently,
and not every tactic will work for your business,
but here are a few ideas to get you started.
On Instagram, it's all about the visuals,
so maintaining visual consistency can work really well.
You can do this by photo-editing
all of your pictures with filters
to ensure that users can immediately tell
it's one of your shots,
because they recognize the colors subconsciously.
Familiarity leads to trust.
Branded hashtags actually work quite well on Instagram,
even though hashtags are kind of played out
in other social channels.
Plenty of users still browse by hashtag on Instagram
and look for relevant photos.
But don't overdo it.
You have to choose something meaningful and memorable.
User-generated content can really help
social media ROI for two reasons.
One is that it brings down the cost of production,
because your fan base came up with the idea.
And it also increases engagement, too,
because it looks a lot more authentic.
Always be collecting potential posts in a content library
so you have something ready for any situation.
And, of course, always ask for permission.
Now that you have a few ideas
to get you started an Instagram, the rest is up to you.
Observe what's working for other ambitious accounts,
then test and learn what works for you.