- Developing criteria is a step that is often overlooked
and is key to the success of a project.
Once you've compiled your questions
and are satisfied with the answers,
you need to present your findings to the client.
A check-in gives everyone a chance to correct any errors
or understand that things are not exactly what they thought.
The presentation needs to include the following,
a title slide or a page that lists
the client, date, and your name.
First, a statement of the assignment presented.
If the client doesn't agree with that,
everything else may be irrelevant.
Second, the findings from your research.
This isn't based on the answers you asked,
but on empirical data.
If you have access to this information, list key points
such as number of employees, locations of offices,
types of products, annual revenue,
and any other fact that clarifies reality.
It may seem the client will already know these things,
but almost always someone in a meeting
will say they had no idea about a certain product,
or that there is an official slogan?
Third, answers from the questions you presented.
You don't need to list every answer
from everyone you interviewed.
Present the most relevant answers.
However, if the answers don't match,
it may be better to list every single diverging one.
This will show that, internally, there is confusion.
Then you confirm or point out the reality of the audience.
You were told that the audience was only children,
but the library is used by young parents,
grandparents, and teachers.
Now you need to do more than regurgitate
the information you discovered.
Hopefully you will have a concept that addresses the issues.
Part of this is confirming the original assignment.
You were asked to do a poster,
but most of the audience is online,
so they need a digital solution.
Finally, provide a list of five or six words
that define the brand.
You've pulled this from your research.
The goal is for the client to agree
with these words or change them.
This presentation helps get everyone on the same track.
It helps you determine what is true and what is not,
what is a priority and what is irrelevant.
The criteria is critical when you start designing.
You'll be referring to it
to make you sure you haven't gone off the rails
and those words will be the key element
of your first design presentation.