- I'm Sean Adams and I'd like to welcome you
to this course about running a design business
and selling to clients.
The intent of this course is to provide designers
with the tools to work more effectively with clients,
collaborate to reach a positive outcome,
and continue the relationship for more work.
This course, also, is geared towards designers,
helping them to sell their own work,
concepts, and solutions.
Over the last 30 years,
I've worked as a professional designer,
running an internationally recognized firm,
teaching, and now heading the graduate program
at Art Center College of Design.
Over that time, I've learned
that I can have the most incredible solution,
but it's pointless if I can't convince the client to use it.
How many designers lament the great idea that never was,
or the beautiful logo that was rejected?
It's a common issue.
Part of this is the subjective nature of what we do.
Part of it is the work itself.
But, more often, it is about explaining to a client
why it is the best and only solution.
In this course, we'll explore how to begin the relationship
with a potential client, from the first contact,
to the presentation of previous projects.
We'll look at ways of setting expectations
and the top five things not to do
when trying to win a project.
You'll learn what to ask and how to develop criteria
that will aid in solving the problem
and convincing a client that your idea is right.
This course provides the information and tools
that will enable you to succeed winning the project,
convincing the client to use the best solution,
and continue a good working relationship for years.
Welcome to this course about running a design business
and selling to clients.