- There have been so many times
that I have run into a client at a restaurant
or on the street and they've said,
"You know, I have a project coming up.
We should talk."
It goes back to the old saying,
"Out of sight, out of mind."
But you can't call or email everyone each day.
That would take a long time
and may qualify as stalking.
I remind my existing potential clients
and others in the design world
that I'm still out there with a
combination of online and printed communications.
Postcards and cards have been incredibly useful to me.
It's easy to write a quick note
or send a mass mailing out quickly.
And it's a great way to reinforce your brand message.
Years ago, one of my clients wanted a postcard
to send announcing interesting news.
I designed 24 postcards and printed them all
on the same printing form.
He went on to send a different one each month.
It was so successful, that his clients and contacts
kept them as a series and emailed him for extras.
It worked.
So I did the same thing.
This way, I could stay in touch without being annoying.
I have a set of postcards for fast notes.
At times I've used a rubber stamp for each one
for a large mailing.
The postcards aren't images of my work.
If someone wants that, they can go to the website.
I used the cards to promote the brand personality.
I also have a set of traditional cards
that go into envelopes.
I used these for personalized notes,
gift cards, and thank you cards.
Like the postcards, these represent
the brand with ideas, not examples of work.
There are many ways to produce these.
I would suggest moo.com or
finding a digital press service.
But make sure the paper and printing quality is excellent.
Flimsy paper on cards just says weak.
The biggest mistake you can make
with ongoing communication is to not do it.
Business and media opportunities
won't be flying in the door if you're invisible.
Have fun.
Design some great cards and send them out
liberally on a regular basis.