- Let's talk about websites
in the context of self-promotion.
This isn't about the technical coding issues,
it's about the message and how the information is presented.
A designer's website can be complex
and use all the bells and whistles,
or simple with one page and static images.
Both are correct, as well as everything in between,
as long as it follows your brand.
There is a common misunderstanding
that a designer's website needs to do
everything short of taking you to lunch.
Clients will think I don't understand websites
if mine isn't twirling with colors,
motion and background techno music.
Nothing could be less true.
The website is a place to present
your philosophy, personality
and capabilities with your brand's voice.
Here are three examples that demonstrate this concept.
Marian Bantjes' site is a simple gallery
for complex and intricate work.
The images are the first and most important read.
Portfolio is highlighted, driving the viewer here
before the other sections.
Even the typography reveals Marion's personality.
It's light and fresh, never corporate and stiff.
My site functions as an archive of work and a blog.
The home page is the blog, providing a personal touch.
Subsequent pages show selected projects over time,
communicating my experience over three decades,
and case studies with more in-depth information,
demonstrating that I can think.
Michael Vanderbyl's home page provides
an incredibly produced video, where he discusses
his philosophy and work.
Throughout the video, work is shown.
The simplicity of the structure
relates to Vanderbyl's restrained
and minimal design approach.
The video gives us a sense of who he is
and what he believes.
Obviously, there are thousands of graphic designer websites.
Most of them are portfolio sites with no brand message,
or so complicated that nobody can understand the message.
The most successful sites reflect
the brand personality and voice.
They are updated frequently and actually work.
It's not hard to do this, as long as you
continue to document the work,
add it to the site, and stay on brand,
you're light years ahead of the competition.