Here are some examples of projects using spot colors.
Now here's one that's using the synthetic reflex blue in order to not have problems
on press with drying time or adhesion. Why would they use a spot blue instead of process?
They're using process for the photographic part, but they're using the
spot blue to ensure that they have uniform color across this large area, and
doing that with one single ink makes it much easier on press.
This is using a couple of the really beautiful Pantone metallic colors.
It's a green and then a darker green. It's also enhanced, it's given a little
dimensionality, because it's an embossed piece, as well.
But the first thing that catches your eye, is this beautiful metallic sheen,
and they carry that through to the heart of the book as well.
It's their color theme, but it's more than just greens.
The metallic nature of it really makes it a very fetching piece, it's something
that catches your eye, and it's something that people are likely to keep.
One of the reasons to use spot colors is to be able to have a metallic component
in a printed job. And for something like this piece, the
metallic color is something that underscores the high quality nature of
the product that they're advertising. And when you see this in real life of
course it's got a wonderful sheen to it and it looks like metal.
And again, it's something that speaks of high value, something of quality,
something worth having. This is a brochure for a luxury automobile.
And so they've taken advantage of what you you can do with metallic colors by
adding this beautiful silver accent to it, and they've also applied a coating to
make it even more high quality. So, for something like this, being able
to add that beautiful metallic accent just adds to the message, which is that
this is something of luxury, this is something worth having.