I hope that all of your jobs print perfectly and they don't
have any problems but, you should be prepared for what might happen.
Now everybody has their own responsibilities.
The printer's responsibilities include using the
correct stock, making sure that that press
run matches any proofs that you've approved, both for color and for content.
And of course the printer needs to
be running that press to standard specifications.
But you, as a client,
have responsibilities as well. You have to meet those deadlines.
Make sure you get your files submitted on time, or you delay the schedule.
When the printer gives you a proof, very carefully inspect it.
Anything you miss at this stage could cause problems on press.
If you've signed off on that proof, you've said that's what you want to see printed.
Also, if you're attending the press check
you should still carefully inspect the press sheet.
Now the pressman has a very sharp eye,
but sometimes it's helpful to have a second set of
eyes and you can be that second set of eyes.
What if something goes wrong?
Who picks up the tab?
Well, if it's the printer's error, clearly it's
the printer who's going to pay for the correction.
If it's the client's error.
Well, the client is going to pay for the correction.
And that could be a very expensive correction.
Any press downtime you may have to pay for.
If there's a huge error and the job's
already been printed, and you don't catch it until after it
goes off to press, you may have to pay for a reprint.
So, this is no time to be changing your mind, and keep in mind that careful
preparations before the job can save lots of time and money when the job is run.