Sometimes, packages are made out of multiple pieces and
those would require multiple processes, perhaps even in different plants.
For example, this promotional piece which looks
like a gigantic book of matches, is a
folding carton and it involves some dye
cutting and then inside they've places sales material.
It's a very attractive piece, immediately catches the eye,
and it's a showcase for the kinds of printing and
finishing this company can do.
This little tea holder sort of serves as its own lid.
So its all one package, but when we flip the lid open
we can get the tea out and then when you go to
close it that little tongue that hangs out the front, the little
tab, slips into the little slot in the roof of that cap.
And then it makes close neatly.
This is another combination package, and it's a sales piece that gives a pocket
folder effect on the left, and then on the right, there was sales material and a
sample, and it's even a carton within a
carton, if you want to think of it that way.
So when you look at something like this, think
of the planning that's involved, and think of the
manufacturing that's involved in making the individual pieces and
then insuring that they all line up and fit together.
When you're packaging something delicate, or something fragile, and
you want to make sure that it isn't damaged in transit,
that can really involve some planning.
This cute little timer is in a package that has a little shaped, plastic
tray at the top to make sure that he doesn't wiggle around in transit.
And then once you remove the little timer you can see that there's
another little plastic tray at the bottom that his little feet sit in.
So this involved creating a package out of cardboard for the external package
and then a separate process to create these little plastic trays that are shaped
to the product itself.
And then you can see underneath the base
tray they've inserted the instructions for this little timer.
So think of all the little pieces that constitute this.
It's an adorable little product and its in an appropriately cute little case so
it involved a lot of planning, lot
of engineering probably involved several different manufacturing plants.
So every time you take something out of a
package start for a minute and look at the package
think about what went into creating it.