If you're working on a project that involves multi-level embossing, you should
first consult with your printer or die maker, and let them tell you how to
prepare your artwork properly so that you get the result that you have in mind.
We're working on a project for a client who's creating their annual report, and
they want to do something with their logo to make it look more interesting.
This is their logo and, rather than just printing it, they've decided that they
want to emboss it. And rather than using a simple single
level emboss, they want to do a multilevel emboss.
So they've provided us this comp that they created in Photoshop that gives us a rough
idea of what they have in mind. The three little arcs at the left are
going to emboss at different depths. The left arc just slightly.
The middle arc a little bit more and then the third arc is going to emboss the most deeply.
So this is something we could provide to our dye maker but we have to give them
artwork to use. So this is how our dye maker has asked us
to supply the art. It's going to be vector art supplied in
illustrator, and we've used spot colors to indicate the different levels of embossing.
The light orange is going to be the slight emboss.
The dark orange is going to be the more pronounced emboss and, then, the green is
going to be the deepest of all. The text, incorporated, is just going to
print in a metallic silver. And knowing where that falls in
relationship to the logo, helps the die maker know how to register the embossing
die to the printed sheet that they're going to emboss later.
And how are they going to use this art work?
They're going to use it to mill a brass die and each separate color is going to
enable them to mill to a different depth. And that's how the composite dye is going
to be created, and we think that kinetECO is going to really like the way their
annual report looks.