- [Voiceover] Hi, I'm Claudia McCue.
During this course, I'm going to introduce you
to three ways to lure the reader,
what I call shape, surface, and shine.
Die cutting allows you to shape your printed piece,
takes it beyond the boring, old rectangular format.
Embossing scalps the surface of your paper.
It provides the double enticement of dimension,
and tactile engagement.
Foil stamping creates the shine
that can turn paper into gold.
Of course, all these processes require planning,
and close collaboration with your printer,
even more so than a standard print job.
But these enhancements have the power to grab the attention
of a reader, to draw them in,
and give your printed piece a chance to deliver its message.
So, let's explore the visual impact
you can add to your print projects,
by using die cutting, embossing, and foil stamping.