- [Instructor] Let's take a look at some third-party apps
that can help enhance your Instagram marketing efforts.
The first app that I want to talk about is Hootsuite
and if you've been in digital marketing for a little while,
you've probably heard of Hootsuite.
It's a full fledged social media management platform.
So I'm on hootsuite.com and we can scroll down to see
some of the features that they offer.
So you can create and schedule posts with Hootsuite.
You can manage multiple channels
so it doesn't just work for Instagram, but also Facebook,
Twitter, LinkedIn, and a number of other platforms as well.
You see they have a calendar system
where you can plan your upcoming campaigns
and you can also respond to messages with Hootsuite.
And it also has some detailed analytics that give you
a little bit more information
than the default Instagram insights.
Hootsuite has a 30 day trial
so you can try it out, see if you like it.
I think it's going to be really helpful,
especially if you're managing
multiple social media platforms.
The next tool that I want to talk about is very similar
to Hootsuite, and that is Sprout Social.
It's actually difficult to differentiate between the two.
Sprout Social is another full-fledged social media
management platform.
On sproutsocial.com,
if we go up here to product drop down,
we kind of get a good idea of the type of tools
that they have so they have tools to help engagement.
You can do your publishing and scheduling
just like you can on Hootsuite.
They have really detailed analytics.
In fact, this is an area where I think Sprout Social
might have an edge on Hootsuite.
A lot of people really love the analytics that they offer.
And then you can also do some social listening
with Sprout Social to uncover some trends
and some different insights.
So again, free trial, try it out, see if you like it.
Between Hootsuite and Sprout Social,
a lot of times it comes down to personal preference.
Now let's talk about a few other tools.
The next one I want to talk about is Iconosquare
and really Iconosquare has grown over the years
and could probably be considered up there with Hootsuite
and Sprout Social, but where they really focus
is on the analytics.
So really detailed analytics with Iconosquare.
If we scroll down a little bit,
you can see this image right here is showing us
the best times to post based on
day of the week and the time.
They also feature multiple platforms
so it's not just Instagram.
You can schedule posts with Iconosquare as well.
You can see what their calendar system
looks like a little bit there.
Again, they offer a free trial
just like Hootsuite and Sprout Social.
And like I said,
their main feature is their robust analytics.
The next app that I want to talk about
is Layout by Instagram.
So this is another app, it's created by Instagram,
and it just allows you to create some different layouts
for Instagram.
So you can see in the example here,
we've got one image, but it's actually three photos in one.
And see another example of it over here in the middle.
So it just allows a little bit of enhancement
if you want to get a little more creative with your posts
and get more images in a single upload on Instagram.
The last app that I want to talk about is called InShot.
You can see it's available for iOS and Android,
and this is a photo and video editing app.
So if we scroll down a little bit,
we can see a little bit what we can do with it,
so you can edit videos.
So this is great if you're using IGTV.
We saw earlier in the course that you can't actually edit
IGTV videos before you upload them in Instagram
so you have to edit them before you go to upload them.
So InShot is a great solution for that.
You can trim videos, you can adjust the speed.
And if we scroll down a little bit,
they have a lot of filters and effects
so you can use these four images as well.
So if you don't want to just use the default filters
that Instagram has, InShot provides
some additional ones as well.
So if you want to get a little more creative,
InShot is definitely a great solution for that.
So all of these platforms can really help you
just be a little bit more efficient with using Instagram
and be a little bit more creative.
So if you think you've exhausted
all of the default features and built in features
of Instagram and it's time to branch out,
I would definitely start with these five apps right here.