- [Instructor] Running sticker polls
and asking open-ended questions on Instagram
can be a great way to engage your followers
and get some important feedback.
Either on your content
or on your organization's products and services.
So let's take a look at how we can run some sticker polls,
ask some open-ended questions,
and then how we can view the results.
So first of all,
in order to ask questions and run polls,
we have to do it within Stories.
So from our Profile page,
we're going to tap the plus in the top right corner.
And we're going to create a new story.
Now, we're just going to use an image
that we've already taken.
So I'm going to access the library in the bottom left.
And we're going to choose one of our images.
I'm going to choose this image of Central Park.
So now that we've started creating our story,
in order to ask an open-ended question or run a poll,
we need to use the stickers here in Stories.
So I'm going to tap on the smiley face
at the top to access the stickers.
So from in here,
you'll notice that we have the one sticker
that says Questions.
So let's tap on that one.
So we can ask a question.
So how about we ask what is your favorite restaurant in NYC?
And notice that it says, viewer's respond here.
This is going to be an open-ended question.
They can type whatever they'd like.
So now, we can go ahead and tap Done in the top right.
And we can move this anywhere we'd like on our story.
So we can move this towards the bottom.
Get it a little more centered. There we go.
You can see that it tells us where the center is, perfect.
So now, we want to ask a poll question.
So I'm going to tap back on the smiley face
and I'm going to find Poll.
So we can ask a question now.
And notice that for this question it's a yes or no question,
but if we wanted to, we could tap on Yes or No.
We could change it to a different answer
other than yes or no, but we want it as yes or no.
So we'll just tap on Done.
And we can drag this into our story where we want it to be
and put that one towards the top.
So in this story, we have both a poll at the top
and an open-ended question at the bottom.
So obviously, we could add more to this story
if we wanted to, but we've accomplished our main goal.
So I'm just going to tap on the Your Story button
to post it to our story.
We don't need to share it on Facebook for now.
So our story has been posted.
And you can see we've got the colorful ring
around our profile picture saying that we have a story.
So let's tap to view it.
So here's our story.
And I'm just going to tap
and hold on this photo so that it doesn't skip ahead.
And now, let's go ahead and answer our own questions
so we can look at how we can review the answers.
So have you ever been to Central Park? We'll tap on Yes.
And then what's your favorite restaurant in NYC?
I don't really have one.
So I'll just Italian and I'll tap Send.
So now, while still on the story,
if we swipe from the bottom to the top,
you'll notice that this new window appears.
And this is the first time we're seeing this in this course.
And you may see Insights first.
So if this story has been out for a while,
you can get some insights right from here instead of going
into the Insights section here in Instagram.
But on the second tab, we can see our answers.
So we can see at the top, we have one vote for yes.
No votes for no.
And then down at the bottom, we see responses.
And it says Italian
because we answered Italian for the favorite restaurant.
So this is a great way to ask your followers questions
on Instagram and get some feedback.
As marketers, I think we're always looking for feedback.
What a better way to do it than to just post a story,
ask the question?
And then you can go ahead and you can maybe use
the answers in your future marketing efforts.