- [Instructor] As you start to use Instagram
for your business and start to gain a following,
it's important to make use of the Instagram Insights feature
so that you can gain a better idea
of which of your posts are being most successful
and just how many followers and interactions
you're receiving on Instagram.
To access Insights from our Instagram profile page,
we're going to tap on the three lines at the top,
and then we're going to tap on Insights.
So here we are in Instagram Insights.
And first of all, I want to note
that you can change the period
that you're looking at at the top.
So right now, we're looking at the last seven days.
We could change that to 14 days or 30 days, if we wanted to.
Now, at the same time, there's also an I button at the top.
And if you tap on that,
it gives you information about what Insights is telling you.
So if there's something that I don't cover in this video,
that you're confused about,
you can take a look at this and it should give you
a better idea on what everything means here in Insights.
So we can see how many accounts we've reached.
And again, we're looking for the last 14 days right now.
How many content interactions we have.
We can see how many followers we've gained.
The section that I really like
is looking at the content we've shared.
So you'll notice that we've shared some posts, some stories,
we've shared a reel.
But if we tap on the 2 Posts section,
it will take us to our posts.
And from this screen,
we can change some of the filters at the top.
So we can look at certain types of posts.
So photos, videos, carousel posts,
but we'll just leave it as Any.
And we could also change our time period.
We could change that to, say, two years.
And right now, we're looking at reach.
So the number overlaying each photo here
is how many people that particular post
has reached in the last two years.
So we can see 229 for that first one, 17 for the last one.
But if we change our second filter,
we can look at different things, too.
So we could look at impressions, for example.
So this is not just total reach
in terms of how many accounts it's reached,
but actually impressions.
So we might have some people who viewed these photos twice.
We could also look at, say, follows, comments.
Post interactions is probably a good one.
So this is whether they're liking the post,
commenting on it, following you from the post.
So one thing that I think is really valuable
is to take a look at the different posts here in Insights,
and see which ones are most popular.
So we can see we have that one at the front,
it's got 14 interactions.
What is it about that post
that has made it more popular than other posts?
Is it something about our description?
Did we use more descriptive hashtags?
Did we promote it?
Try and recreate whatever that is in the future
to try and get as many interactions as possible.
And then you may look at another post and say,
well, why has that had so few interactions?
Now, of course, we're looking at the oldest
at the top here on the top left.
So this is our oldest post,
and then our newest one is at the bottom.
So we have to keep that in mind, too.
This post has only had one interaction,
but it was posted much more recently.
So we might need to give it a little time to catch up,
since we're looking at the last two years.
But if we said maybe the last seven days,
it might give us a little bit of a better example.
For this example, we only have two posts
that we've uploaded in the last seven days,
and one of them has received
quite a few more interactions than the other.
So, what is it about the owl?
I think it's the eyes, but it could be something else.
It could be the time of day that we posted it.
It could be our description, a number of different factors.
But as a marketer,
you always want to be looking at
what it is about your most successful posts
that is making them so successful,
and what is it about your posts that aren't as successful
that is causing that?
So I think that is one of the best ways to use Insights.
Let's go back to the main Insights page.
And if we just scroll down a little bit,
we can see some more information here.
We can see the insights regarding our videos, as well.
So this is going to look very similar
to when we looked by posts.
And I think as you begin to use Instagram
and you start to gain a following
and get some interactions on your posts, at some point,
you definitely want to come in here
and review your Insight activity,
so that you can try to recreate success in the future,
and also try to avoid those posts
that have not been as successful.
So definitely make sure you're looking at
your Instagram Insights.
And there's one other thing
that I want to show you here at Insights,
and to do so, I've moved over to another account.
Because if you have over 100 followers on Instagram,
you can see a lot more information about your audience.
So you notice in the Your Audience section for this account,
I have 772 followers.
So if I tap on that section,
you'll notice, first of all, I can see my follower growth.
And if you look at the top of the date,
we're looking at the last 30 days.
So obviously, we could change that and say,
seven days, 14 days, but we'll leave it at 30.
But as we scroll down,
we have some very valuable marketing information,
because we can see the top locations for our followers.
And as we look at all this information here in Insights,
we always want to be asking ourselves why,
why is Los Angeles the top location?
Why is Cairo number two?
Do we want Los Angeles to be number one,
or do we want another location?
And if that's the case,
how can we get our other location to where Los Angeles is?
If we scroll down, you can also see the age range.
Also, again, super important for marketing.
We know, as marketers,
generally, we know what age range our target market is.
So right here in Instagram,
we can see, based on our followers,
are we hitting that age range?
Right now, you can see that most
of my followers in this account are 25 to 34.
Well, if my target market is 45 to 54,
I need to change my marketing.
And we can see that here in Insights.
If we were just posting things, we'd say,
well, I think we're getting a lot of 54 year olds,
but we wouldn't really know, right?
Here in Insights, we can tell, and we say,
wow, we're hitting that 25 to 34 age group.
That's good, but I want to hit that 45 to 54.
What do I need to change about my posts?
What is it about them?
Again, moving down to gender,
you can see 55% men, 45% women.
We should have an idea of who we're trying to target.
Instagram Insights allows us to see
if we're being successful with that.
And then another super important piece of information here
in the Audience section,
and that is the most active times for our followers.
So for everybody who follows us on Instagram,
we can see when they're most active here in Insights.
So first of all, we're looking at Monday's right now,
so we can see, okay, they're most active at 9:00 am.
What does that mean?
Guess when we want to post on Mondays?
At 9:00 am, because that's when our followers are on.
Tuesdays, kind of the same.
I bet you the weekend might be a little different.
Well, not too much.
What about days of the week?
Okay, so for this account, it's pretty even,
although, you see that little spike on Thursday,
you say, hmm.
Go back to hours.
Look at the best time on Thursday.
Say, you know what,
6:00 to 9:00 am on Thursday for this account,
looking at the days with that little spike on Thursday,
and then the time on Thursdays.
The absolute optimal time for me to post with this account
is on Thursdays between six and 9:00 am.
That is how powerful Insights can be.
You know what time of day
and what day of the week your followers are going to be on.
So as you start uploading photos, videos, reels,
IGTV guides, everything to Instagram,
make sure you come here into the Instagram Insights section
to gain additional information
on your posts and your followers,
so that you can optimize the content that you're uploading.