- [Instructor] There are plenty of opportunities
on Instagram to do kind of free marketing,
of course you might be paying employees to do that for you,
but you don't have to pay to upload photos,
create stories, reels,
and you can even add your products to a catalog
and make use of Instagram Shopping.
But there may be a time when you actually want to do
some paid promotions on Instagram.
So let's take a look at how we can do that.
First of all, what you want to do is just upload the photo
that you'd like to promote.
So we've got all our photos here that we've uploaded
and we are going to use one of these.
However, you could actually upload
a photo that has text on it,
and you might have a sale going on and say, you know,
"Come visit our shop," and you could upload that,
but just upload it as a regular photo first.
So once you have your photo uploaded,
you're going to go ahead and tap to open it.
So we have this photo of the couple here, and let's say,
we're trying to promote our engagement photos.
So we tap to open this photo and then you'll notice
at the bottom right of the photo,
we have a button that allows us to promote this photo.
So we'll just tap on Promote.
Now we need to select our goal.
So either more profile visits, website visits,
or more messages.
We'll just say, profile visits for this one
and we'll tap Next.
Now we need to define our audience.
First of all, you may have some special requirements
depending on what you're promoting.
So if you're promoting something like credit cards,
employment, housing, social issues, or political stuff,
you'll need to go ahead and fill out
that Special Requirements section, but we're not doing that,
so we just need to define our audience.
We can either use an automatic audience in which Instagram
targets people who are similar to our followers,
or we could create our own audience, which is kind of cool.
Let's tap to look at this real quick.
You'll notice that we can define our audience by location,
interests, age, and gender.
So if you have some information on your target audience,
you can go ahead and create an Instagram audience
that reflects that.
But for now, we'll just do the automatic option.
So we have Automatic selected and I'll tap Next.
So now we need to choose our budget,
as a marketer, you may be used to doing this.
So how much do we want to spend daily?
And how long do we want it to last?
You'll notice if we change this,
our estimated reach and our total spend
obviously changes as well.
So spending $10 a day for 10 days is going to be a $100
and it's estimated that we'll reach 7,400 to 20,000 people.
So then we can just tap Next
and we can preview our promotion.
Obviously we would need to add a form of payment in here
and then we can just tap Create Promotion.
And when you have a paid promotion,
it will look very similar to a regular post.
I'm just going to back out of this for now
and we'll discard it.
And what it would do is it would look just like this,
but just at the top it would say sponsored.
So it's not very invasive.
People will know that you're promoting it
and where they will see it is will be
when they access their feed.
As you're scrolling through your feed,
you're seeing photos, look at this,
we've got one right here, perfect.
So we have a sponsored post right here,
you can see this one right in the middle of the screen
and at the top it says sponsored
and then they have the button at the bottom to learn more.
That is your call to action
and people can click to learn more.
So pretty easy to create,
just upload a regular post and then go ahead and sponsor it.