- [Instructor] Instagram Guides provide a great opportunity
for marketers to share more information
about their company's products and services.
So right now, I'm on about.instagram.com,
on their post regarding Guides.
And if we scroll down a little bit,
we'll see some information regarding Guides,
and we can see some examples of what they look like.
So there are a number of different things
that you can create Guides for on Instagram.
You can create Guides for locations, products.
And I think, as a marketer,
providing Guides on your products would be perfect.
Now, in order to do that,
when you create a Guide for a product on Instagram,
you do have to have that product set up in a catalog.
So we talked about setting up Instagram Shopping
earlier in the course.
If you've got that set up,
and you have some products on Instagram,
well, now you are set to go in creating Guides.
So let's take a look
at how we can get started in creating Guides.
So here I am in Instagram.
And just like creating anything else on Instagram,
to get started, we need to tap on the + button
towards the top right.
In the list that appears,
you'll notice that we have the option to create a Guide.
Now we can choose the type of Guide
that we'd like to create.
So we can create a Guide for places, products, or posts.
So like I said, if you have a catalog set up
and you actually have products on Instagram,
I think this is a perfect opportunity
to create some Guides regarding your products.
I don't have any products set up right now for this account,
so I'm just going to tap on Posts.
Now it's, first, looking for any saved posts that I have,
but I haven't saved any.
But at the bottom, I can tap on Your Posts
to view posts that we've published to Instagram.
So we have this photo of the lifeguard tower in Miami Beach.
Let's go ahead and select that.
So now we're in the Guide creation screen,
and this will look a little bit different
depending on what you're creating a Guide for.
So for products, it might look a little different.
You'll have to actually link the product.
But you need to give the Guide a title.
And since we're a photography company,
we'll just create a Guide on taking beautiful photos.
So now we can scroll down.
What's this Guide about?
We could enter a description there.
And you'll notice, right now, if I were to try and hit Next,
I can't hit Next at the top,
because I need to have at least two items in here.
So we only have one.
So we could now add a title for this first photo.
We could say, taking beach photos, for example.
And then we could go ahead and we could add
all of our information about taking beach photos,
where it says, what is this post about?
And then we can add another post.
We'll go to Your Posts.
And then we can choose the photo of the woman that we have.
And we'll add that one.
And now, this one could be,
say, taking portraits.
And then we could add all of our information
about taking portraits in the, what is this post about?
And so you can get as creative as you want
with these Guides.
Obviously, this is just an example.
But once you're all set, you can go ahead and tap Next.
And then you can preview it, if you'd like.
So we can hit Preview.
And we didn't really add too much in here,
but of course, if we added more text, it would be in here.
We'll close out the preview
and we'll go ahead and we'll share it.
So now you can see, once we've done that,
another tab was added to our Instagram profile,
and it's this little Guide tab.
And you can see, here's our Guide.
So we've published our first Guide on Instagram.
Again, if you have a catalog set up
and you are selling items on Instagram,
this is the perfect opportunity
to create Guides for those items,
especially if they actually require a Guide to use.
You could almost make your default location
for people to find out information on how to use products
here on Instagram.
And then you can sell them on other products
because they might view your catalog,
or they might view a photo where you have one product,
but there's also another product in it,
and they say, "Oh, I want that, too,"
and they can buy it right here on Instagram.
So by linking all of these
different Instagram features together,
you've just got your regular uploads, your videos,
then you can go ahead and you can get your shopping set up,
and then you can create Guides for your products
that you are selling on Instagram.
You can do a lot of marketing
and actually selling right here in Instagram.