- [Instructor] Instagram Live is another great way
to reach your viewers on Instagram,
and one of the best uses for it is to create virtual events.
So right now I'm actually on the Facebook page
for Instagram Live.
I'm not sure if you're familiar,
but Instagram is owned by Facebook,
and Instagram Live is very similar to Facebook Live,
so this is where the information is for Instagram Live.
And if you take a look at this page,
it gives you some tips for using Instagram Live,
what you should do before you go live,
and during your live stream, you can actually,
if we scroll down a little bit more here,
you can actually post your live stream
to Instagram stories or IGTV after you're done.
So it's kind of a cool way to host a virtual event
and get that live audience,
but then also reuse that content
in other forms of media on Instagram, such as IGTV.
So you can take a look at this blog post
if you'd like to read through
all of the tips that they offer.
But let's move on over to Instagram
and take a look at how we can start a live stream.
Okay, so from Instagram to start a live stream,
we can do so in the same way
that we upload other media on Instagram,
we can tap on the plus icon in the top right,
and you'll notice that one of our options is live.
So now a live Instagram video is going to use your camera.
So right now, my camera's pointing at my desk,
and that's why it looks like a black screen.
But before we start recording live,
we would want to customize a few things.
If you tap on the lines on the left side of the screen,
you can give your live stream a title.
It's probably the title of the event or something like that,
but we'll just type going live for now.
The second option on the left side of the screen
allows you to support a nonprofit during your live stream.
So Instagram provides a list of nonprofits
that you could take donations for.
But we'll just go ahead and cancel that now.
We're not actually going to start this live stream.
You can also use some of the Instagram effects.
So if you look at the bottom,
we can scroll through these different effects
if we wanted those to be overlaid on our screen
during our live stream.
And then when we're ready to start recording,
we can just tap on that button at the bottom
in the middle, the white button,
and that will start recording our live stream.
Like I said, once you're finished,
you can go ahead and you can upload
that live stream to an Instagram IGTV video,
like this one here.
So it's just another great option
for you to reach your viewers.
Again, it allows you to reuse that content
because you can do a live stream and then use it in IGTV.
So as a marketer, I think we're always looking
for ways to repurpose our content
and live streaming definitely allows you to do that.
So if you're hosting certain events, don't forget
to live stream them to your audience on Instagram.