- [Instructor] In this video, we're going to talk
about marketing with IGTV, that's Instagram TV,
and IGTV allows you to upload up to 60 minute long videos.
They have to be at least one minute.
So this is for when you're uploading a video
that's longer than can be in a Reel.
A Reel can be up to 60 seconds.
We know that Stories can be up to 15 seconds.
So depending on the length of the video
is what format you want to use on Instagram.
So from our Instagram profile to upload an IGTV video,
we're going to tap on the plus icon,
just like uploading anything else.
You'll notice that we have the option
to upload an IGTV video, so we'll select that.
Now unlike Reels, for IGTV, we actually need to have
the video already edited and ready to upload.
There aren't editing features in Reels at this point,
so you need to create it on your own
and have it ready to upload.
So we have one right here, this first one,
you can see it's over a minute long.
Notice that the other two are grayed out
because they're not long enough.
Like I said, it has to be a minimum of one minute
and a maximum of 60 minutes.
So we can tap on the video that we'd like to upload,
and we start to see what it looks like.
It gives us a preview.
Okay, we can tap next at the top right.
Now we can select the part of the video
that we'd like to use as the cover.
So we can kind of drag through here
and we can choose a photo that we'd like,
maybe that flower looks nice.
We could also add a cover photo
from our camera roll if we wanted to,
if it was something different
than what appears in the video.
So now we can tap next at the top right.
Now we have the option to enter
the information about this video
so we can give it a title and a description.
We can give it a description if we'd like,
but we don't have to.
And we could also add this to a series,
so we could create a series of IGTV videos,
almost like a TV show that you can run on Instagram.
So I'm not going to do that in this particular example,
but feel free to make use of that if you'd like,
and notice that it's also going to post a preview
of our IGTV video on our feed and profile.
And that looks good to me,
so we'll just go ahead and we'll tap post to IGTV.
So you can see it's sending and it's now uploaded
and it got over written there by another new post,
but let's go to our profile and take a look.
You'll notice that now on our profile,
we have another tab for IGTV.
So that shows all of our IGTV videos,
and we uploaded it to our feed.
So on our feed, you can see we have
the IGTV symbol overlaying our last post
with the flower saying that it's an IGTV video.
You can see how that's different from the posts
that we did earlier in the course, that was a Reel,
you can see the icon is different.
So we could just tap to view our IGTV video.
So this is another great way for you
to add video content to Instagram.
Again, you know, if you're doing something
that's 60 seconds or less, Reels is a great way to do that,
and you have a lot of editing features in Reels.
But if you are doing a lot of video content
and you're going over that 60 second mark,
then you want to use IGTV.
And like I mentioned, you can create an entire show.
You could have a weekly show
for your business here on Instagram,
and that really helps increase the interaction,
increase the visibility of your products and services.
People love video content,
and I expect this feature to continue to grow in popularity
and to continue to grow in terms of what you can do with it.
I wouldn't be surprised if Instagram does add
some editing features for IGTV in the future as well.
So if you're going to be posting long-term video content,
make sure that you're making use of IGTV.