- [Instructor] In this video,
we're going to talk about using Instagram Reels
as part of your Instagram marketing strategy.
Reels for Instagram were released in August of 2020,
and they allow you to upload creative video content
to your users.
So right now, I'm on about.instagram.com,
just a blog post regarding Instagram Reels.
If we scroll down a bit,
you'll notice that there's an example
of what Reels look like,
and what they look like when you're creating them.
And there's also some more information
about how to create Reels,
but I'm actually going to show you how to do that.
So let's move on over to the Instagram app.
Okay, so here we are on Instagram.
And I just want to mention
before we start creating our own Reel,
that if you've used apps like TikTok,
that's essentially what Reels are doing here in Instagram.
It allows you to create videos.
You can add multiple clips together.
You can edit them, you can add audio, text, effects,
all sorts of cool things,
and they can be up to 60 seconds long.
From our profile page here on Instagram,
if we tap on the search icon to go to the Explore page,
you'll notice there's an example of a Reel
in the top-right corner.
Looks like a shark there.
So you can find some Reels by exploring here on Instagram
to maybe get some ideas for your own Reels.
But to create a Reel, we're going to go back to our profile.
We're going to tap on the plus icon in the top-right.
And then from here,
we're going to select that we want to create a Reel.
Now, most users, when they're creating Reels,
actually record right from this screen right here.
You'll notice that my screen's black,
and that's because I'm in the recording booth
and my phone's on a desk right now.
So we're going to use some prerecorded videos,
but you can record in real-time,
and you can add multiple clips together.
Again, the maximum length for Reel is 60 seconds.
If you want to record longer than that,
you need to move on over to IGTV,
which we'll talk about later on.
Now notice on the left side of the screen,
we have six icons.
We have the audio icon,
then there's the length icon,
the speed icon, effects, touch up, and then the timer icon.
Before we add our clips,
so either before we record our clip,
or before we add a prerecorded clip,
we need to configure these settings how we want them
for the clip that we're adding or recording.
So if we tap on the first icon, it's the music symbol,
and we can go through and we can select
some of the Instagram music that's available
to add to our clip.
So let's go ahead and select the "Watermelon Sugar" clip.
So now we could scroll and select the part of the clip
where we want the music from.
So you know, we can choose the chorus here.
And I'm just going to tap done.
If my phone audio was on, you'd hear a preview of the clip,
but we don't really need that right now.
So let's just go ahead and add that in there.
And now, we'll tap on the second icon
to choose the length of our Reel.
So, like I said, you can do a maximum of 60 seconds.
You can make it 15 seconds, 30 seconds, or 60.
We'll go ahead and leave it at 60.
Then the next icon down allows us to choose the speed
of this clip.
So by default, it's set to 1X,
which is just normal speed.
But we could slow it down by using .3 or .5X
if we wanted to, or we could speed it up with 2X, 3X or 4X.
We'll just leave it at one for now.
The next icon allows us to add some effects to our clip.
So if you're familiar with Instagram Stories,
you know what some of these effects are.
A lot of them deal with if there's people in your Reel,
or whatever you're adding.
See, it's looking for a face there.
But there's some other cool ones too.
Let's go ahead and, let's see if we can find one
to work for us.
We can just go ahead and use this, just for an example.
The next icon on the left side of the screen
is the touch-up feature.
This is good for touching up faces
that you would have,
making skin look a little bit more smooth
and that sort of thing.
We'll turn that off for now.
So the next icon down is the timer icon.
And this allows us to decide how long
we want this clip to be.
Now, this is really useful if you're going to be recording
your clip right here from within the app
because then you can hit the record button,
and it will record for the amount of time that you select.
So you don't have to hold that record button the whole time.
So if we want a 30-second clip,
we can choose around 30 seconds,
and then we can set our timer.
And then we just have to tap that record button once,
instead of holding it the whole time.
But we're adding a prerecorded clip to this,
so I'm just going to cancel this for now.
We don't really need to worry about the timer.
And then the last option on the left side
of the screen allows us
to align our clip if it was like a little bit sideways
or something like that.
But we don't need that for this example either.
So because we're adding a pre-recorded clip,
let's go ahead and close out of these effects.
And let's go down and tap on the bottom-left
to add our prerecorded clip.
We're actually going to add two clips to this.
So the first one, we have a 32-second clip
right here that I'm going to use.
And notice that when I tap on it, we get a preview.
And we can trim this clip if we'd like to.
So maybe I don't really need the title there.
And I can just start it with the images come in.
And I think 30 seconds is good
because we're going to be adding a second clip,
and we can make that one 30 seconds as well.
So once we finished trimming our clip,
we can tap add in the top-right.
So notice now that we've added a clip,
we have the preview button in the bottom-right.
If we tap on that,
it will give us a preview of what this Reel
is going to look like.
Now we're going to go back for now
because we want to add another clip.
And if we wanted to change some of the effects,
or any of the customizations about the second clip
we're going to add,
we would want to do them now.
So with those icons on the left side of the screen
that we were looking at earlier.
But I think they're all set for me for what I'm doing.
So I'm just going to tap into my library again,
and I'm going to choose our second clip.
It's only 10 seconds long, but that's okay.
We'll go ahead and we will add that in.
And so now, if we look at our preview,
once it finishes going through this first clip,
the second clip will be there at the end.
From this point, we're previewing our clip.
And now, notice that we have some options
at the top of the screen.
And these are the same options that you
have in story mode here in Instagram.
So we could add some stickers if we wanted to.
So you could add a little image here.
You could add the time.
You could add a gif if you wanted to.
So there are even more options.
You could draw on the Reel.
You could add some text.
I'm not going to do all that right now.
You can see we're watching our second clip now,
it's come in.
So once we finished creating our Reel,
we can go ahead and tap on the share to button.
And notice that we could add a caption if we wanted to.
So we can do that real quick.
So by default, this is going to share to the Reel section
of our Instagram profile, which I'll show you in a minute.
And it's also going to share it to our feed.
And we can leave that turned on.
We want to get as many eyes on this as possible.
So why not?
So when we're ready,
we can go ahead and tap on the share button.
Gives us some information about Reels,
and we'll tap share again.
You can see, it takes a second to upload
because it actually is a video.
So you can see our Reel has now been uploaded.
We're seeing it in our Explore page,
but if we go to our profile,
you'll notice that towards the top of our feed,
we have another tab here.
It looks like the play icon.
And if we tap on it, it takes us to our Instagram Reels.
And so here's where we can see that Reel
that we've just uploaded.
So this is another great way for you
to share footage with your users
to increase the interaction you're getting on Instagram.
I think behind-the-scenes footage is really great for Reels.
I think a lot of the things
that you've been doing as a business,
maybe have been doing with Stories
before Reels was released is a great thing to do with Reels
because Reels last a lot longer.
They last until you delete them.
So again, it's a great way to give your users
that behind-the-scenes feel, that human touch,
that you're an organization
that actually consists of real people.
So I encourage you to get creative
and start creating some Instagram Reels.