- [Narrator] It's always important to keep tabs
on other businesses in your industry and stay up to date
on what they're doing in regards to marketing.
Using Instagram is a great way to see
what your competitors are up to.
You can look at your competitors' Instagram profiles,
see what type of content they're posting,
and maybe even get some ideas for content
that you can post to your own Instagram profile.
We took a look at another profile earlier
that's in the same industry as us,
the Blue 30 Photography profile.
So let's take another look.
Going to go to search and I'm going to find
the Blue 30 Photography Instagram profile.
Notice that when we access their profile,
they have their website address listed towards the top.
This is really important and I recommend
that if you have a website, you also put it
on your Instagram profile page.
If we scroll down a bit, we can see the types of photos
that they're posting.
We can see that they're really colorful. They're bright.
They stand out and really capture your attention.
So looking at their profile, we might even begin
to think hmm, maybe we should think about a similar style
or a unique style that will accomplish a similar goal.
If we tap on one of their photos,
notice that they have some descriptions
and they're also putting in a few hashtags.
So this is a great opportunity for us to go through
their different photos and take a look at the hashtags
they're using because there may be some good opportunities
for us to use those same hashtags
since we're in the same industry.
Let's look at another photo.
Notice there are more hashtags down at the bottom
for us to potentially explore.
I think it's really important for you to do this sort
of research for all of your competitors
that have an Instagram account.
It can really give you some great ideas
for your own content.
Remember to put yourself in the shoes of a customer as well
so that you can decipher ways that they may be able
to improve their posts and then you can make use
of those findings on your own Instagram profile.
Additionally, don't forget to explore the hashtags
they're using for even more inspiration.
So if we scroll down, we could find a hashtag
and then tap on it, say landscape photography.
So now we could start looking at some of these photos
and then we could look at the other hashtags
that are on these photos to get even more ideas.
We could start tapping on the photos,
looking at the users that are posting the photos.
Maybe there are other photography studios
so we could look at their profiles, maybe follow them
to keep tabs on 'em and get an idea
of what they're doing here on Instagram.
You can really do a lot of competitive
research on Instagram.
You can find out what your competitors are doing,
the type of content they're posting,
and that will definitely help you tailor content
for your own Instagram profile.