- [Instructor] Creating a unique and cohesive style
for your Instagram account can really help you
stand out from the competition.
Let's take a look at some ideas on how we can achieve that.
First of all,
you may want to consider using a unified color scheme
for your Instagram pictures.
You may want to post all of your photos in black and white,
or photos that have a more blue, cool feel to them,
or maybe photos that are more orange and red
with a warmer feel.
Either way you can create this style
that goes beyond each individual picture
so that when someone looks at your feed as a whole,
it will appear as one big piece of artwork.
It's also a good idea to use a custom hashtag.
You could make up a hashtag using
the name of your organization,
or come up with a creative hashtag related to your industry.
And then you can use that hashtag
for every single post that you publish to Instagram,
and others can use that hashtag as well.
You can even encourage your followers
to use the hashtag in maybe your stories.
You can say,
"Hey, if you're using our product post a photo
"and add this hashtag."
It helps you stand out and gives you a special place
other than your Instagram account
where users can go to see your products
and services in action.
When talking about being unique
and creating a style on Instagram,
you may want to think about not just the colors
of the photos that you're posting,
but what's in those photos.
Maybe you want to have photos that are very minimalistic
with just one or two items in each photo,
or maybe you want to have a whole bunch of items.
I follow some people on Instagram
that collect different things
like old computers and technology stuff,
and sometimes they post pictures
that have like 20 different computers in them
all over the place.
It creates this own unique style,
almost like a "Where's Waldo?" style
that works well for them.
But obviously it depends on your organization's style
and the industry that you're in.
Some users choose to take advantage
of the Instagram feed layout.
The grid layout allows you to create conformity
in groups of three.
For instance, you can post a selfie,
then a photo of your workplace,
and then a photo of a product.
Then the next day do the same thing,
selfie, workspace, product, rinse and repeat.
Over time, your feed will start
to look really attractive and artistic
because all the selfies will line up in one column,
all of the workspace shots in another column,
and then all of the product photos.
And I actually have an example for you.
I'm going to move over to one of my Instagram accounts.
Now, please don't judge me here.
This is an Instagram account of my cats,
and I use it to do a lot of testing
and that sort of thing on Instagram.
But if you look at my feed,
I've actually used the Instagram layout.
So I have two cats
and I post the photos in a particular order.
I post a photo of Maya,
then I post a photo of Ziggy,
and then I post both of them together,
and I do that over and over again.
So you can see that the first column here
is all photos of Ziggy.
Then the second column is all photos of Maya.
And the third column is all photos of them together.
Lastly, remember to continue being authentic.
These strategies are just some ideas,
but I'm sure you can modify them
and come up with some of your own ideas
for how you can be unique on Instagram.