- [Instructor] Instagram features
a number of built in tools for businesses
that are available exclusively
for Instagram Business profiles.
Let's take a look at some of these tools
and discuss how they can help your organization.
Later on in the course,
we'll look at how we can actually implement these tools,
but I think it's important for you
to first have an idea of what's possible.
The first tool that I'd like
to talk to you about is the Sticker Poll tool.
This allows you to ask questions
to your users in the Instagram Story Mode,
and then get an answer from them
so you can get some feedback.
So you can see from this example,
we have an image of a woman wearing
a hat and a blouse, and we've asked the question,
which do you prefer, the hat or the blouse?
As you can see by using Sticker Polls,
we can gain insight into our followers' preferences.
You can ask any question that you'd like
using Sticker Polls,
and you can completely customize the answer options.
This is a great way to use Instagram
for customer feedback.
The next tool that I'd like to talk
about is the Sponsored Posts Tool.
This is basically advertising on Instagram.
Whenever we post a photo to our account,
we have the option to promote that photo.
So, you can see,
here's an example of what a promoted post would look like.
You can promote any post that you've uploaded to Instagram.
When promoting a post,
you can choose who you'd like to target,
how long you'd like the promotion to last,
and what budget you'd like to use
for that promoted post.
As you can see,
promoted posts look very similar to regular Instagram posts.
The only difference is the subtle text
at the top that says Sponsored.
The next tool that I want to talk
about is the Contact Button tool.
It's actually more of a feature,
but it's only available for business profiles.
So let's take a look.
Notice in this example,
towards the top of our profile,
users have the option to tap to email us.
When setting up a business profile,
you have the option of determining which type
of contact buttons you'd like to display.
You can add a button like this for users
to email you, a button for users to contact you via phone,
and maybe a button for users
to view your physical location in a Maps app.
Again, this is only available
for Instagram Business profiles,
and I recommend that every business have
at least one of these options available
to give users an easy way to contact you
and find out more about your organization.
The last tool that I'd like to talk
about is the storefront tool.
Now this tool is a little bit more difficult to use.
You actually have to use Facebook Ads Manager,
and you have to have your Facebook business profile
set up with a Facebook catalog,
which is where you can list your products
for sale on Facebook.
Once you've done that,
you can apply to be approved for a storefront on Instagram.
I don't have that set up yet for the account
that I'm using for this course,
but let's take a look at an example.
Okay, so I'm on the Ikea USA Instagram feed here,
and notice in the middle of the screen,
we have a post, the one that has some greenery in it.
And it has a little shopping bag at the top right of it.
That means it's a shopping post.
So let's tap on it to take a look.
So, we've opened up this post,
and if we tap right on the picture,
you'll notice that these little boxes pop up,
and this shows us the items in this post
that are available to purchase,
and we can purchase them
because they've set up their Facebook catalog
with these items.
So if I were to tap on one of the items here,
you'll notice it takes us to the shop,
and then we can tap on the View On Website button,
and we could purchase it.
So this is an example of how you
can use shopping posts on Instagram.
As I mentioned before, you do have to do some setup work
to use Instagram Storefronts.
So, you must use Facebook Ads Manager,
and then you must have a Facebook catalog set up,
and then you can apply for storefront approval.
You can find a lot of information
in the Business section of Instagram.com
about how you can apply and be approved
for having a storefront on Instagram.
These are just four very specific tools
that are provided only for business profiles on Instagram,
so you definitely want to make sure
that you're taking advantage
of these tools as you use Instagram for marketing purposes.