- [Instructor] One of the best ways to be successful
at something new is to look at others
that have already had success at whatever it is
you're trying to do and see what you can learn from them.
So let's take a look at a couple of businesses
that have been successful on Instagram
and try and see what type of content they're posting
and why they've been so successful.
So I'm here in the Instagram app,
and I'm on the search screen.
So I'm just going to tap in the search bar at the top
to search for some companies that we'd like to look at.
Now, you can see that I already have some companies
in the recent results,
and we're going to look at two of these.
So the first one I want to look at is IKEA.
And you can see they have the blue check mark
next to their name, so it's a verified account.
We're going to look at the IKEA USA account.
So obviously they're a furniture company,
and that lends pretty well to Instagram
because they can show photos of all their products.
They can create rooms that look furnished and lived in.
They can use the shopping post feature here on Instagram
to sell some of their products.
So, first of all, notice they have
a little over two million followers.
They've got a description at the top,
Design ideas & solutions to make life at home easier.
And they're also saying,
share your photos using the hashtag #MyIKEAUSA.
So they're making use of one of the strategies
that we're talking about in this course,
and that is to create a hashtag for your business
that other users can use
when they're using your product or service.
It's kind of like they're doing some promoting for you.
And then they also have a Bitly link
that I believe goes to the Instagram store for them, yup.
So here's their IKEA USA Instagram shop.
So when you create a Facebook catalog with your products
and you get your prices in there,
you can then convert that into an Instagram shop,
and that's what IKEA has done.
So let's close this out,
and let's take a look at some of their posts.
So if we scroll down a bit here,
you'll notice that on some of their posts,
like the one that's in the middle of the screen,
there's the shopping bag icon.
And that means it is a shopping post.
So let's tap on that one in the middle of the screen.
So when we tap on it, we open it up
and we can see they're doing, you know,
some descriptions with their posts,
Step into a chic kitchen cafe in your own home.
And if we tap on this post,
you'll notice that these little bubbles pop up,
and these are all the items in the post
that we can purchase.
So if we were to tap on one of the items,
it would take us to their Instagram store page,
and we could purchase it.
So IKEA does a really good job
of using the shopping feature here on Instagram.
Just going back, you know,
their photos look pretty good, too.
They're not using a minimalistic style.
They're actually using kind of the opposite.
They have a lot of products in each of these photos.
The use of color is pretty good.
It's kind of limited by the color of their products.
IKEA has a lot of white products.
So, you know, there's a lot of white in these photos.
But overall, I think that it's a pretty attractive
Instagram account, and they've had a lot of success.
So let's go ahead and let's go back
and look at another account here on Instagram.
This time, I want to look at the Chobani account.
So you can see it's in the recent results there.
Alternatively, I could search at the top,
but since I've already searched for it,
we can just tap to open it up.
So here we are on the Chobani account.
They don't have as many followers as IKEA does,
but I think they've done a really good job
here on Instagram.
And IKEA is just one of those viral brands
that everybody's talking about,
so you'd expect them to kind of have more followers.
Chobani sells yogurt.
You can find them in the yogurt aisle
at your local grocery store.
They're not quite as viral of a company.
We can see that they have
a very short and sweet description,
Better food for more people.
And then they also have a link
that we could follow, as well.
So if we scroll down a bit,
we can start looking at their photos here.
And one thing I really like about Chobani's Instagram page
is the use of color.
I think they have really nice photos.
They really pop out, they catch your attention.
And one of the reasons I wanted to look
at the Chobani Instagram page
is because they have a pretty simple product.
They just have yogurt.
And a lot of times when you think about yogurt,
you just think about eating yogurt, right?
But Chobani does a good job
of showing you creative ways to use their product.
You can see we've got this photo in the middle here.
It's, I believe, some sort of apple cobbler.
Let's see if they have a description.
Yes, we can see it's a peach cobbler,
and it was created using their yogurt.
So let's see, they've got a few other pictures there.
They have the actual recipe, so that is amazing.
Chobani is a yogurt company,
and they're putting recipes that use their yogurt
on Instagram with the photos for the foodies,
so really creative use of Instagram for Chobani.
Again, they've done a great job.
I really love the colors and all of their photos here.
So you can see we've got a few others.
You can see they're also promoting
their creamers for coffee, so they don't just have yogurt,
but they actually have, looks like oat milk down there.
They've kind of branched out in recent years
and have added some other products into their lineup.
One thing that I think Chobani can get
from having all these recipes here on Instagram
is, you know, you're looking at Instagram photos,
maybe you follow some food hashtags.
Chobani shows up, and you see a recipe and you say,
"Hey, I'd like to make this recipe.
So I need yogurt for the recipe.
Oh, Chobani is the brand that I found this recipe on."
I guess you're probably more likely to buy Chobani yogurt
for that recipe than another yogurt brand
because you found it on their Instagram page.
So these are just two companies
that have had a lot of success on Instagram,
and hopefully it gives you some ideas for your own brand
as we move forward in the course.
You definitely want to be original and unique,
but taking a look at what other companies have done
and how they've been successful will hopefully help you
in being successful on Instagram, as well.