- [Instructor] In this video,
we're going to take a look at the process
of uploading photos and videos
to our Instagram account.
To upload a new photo from the Instagram profile page,
we need to tap on the plus icon
at the top right of the screen.
From here, we're given the option of which type of post
we'd like to upload.
And so this is where we can upload
all these different types of posts.
And we're going to talk about the benefits of each post type
later on in the course, but for now,
let's just look at uploading a normal post.
So we're just going to tap on post.
When we do that, all of the different photos
on our device pop up,
and we can choose a photo that we'd like to upload.
So I'm going to upload this photo
of the lifeguard tower on Miami Beach.
Notice that from here,
we could also choose the option to select multiple posts,
and that will allow us to upload
more than one picture to one post.
It will create a carousel post and users can tap
to look at all of the different photos,
but it will only show up as one post in your Instagram feed.
So we've selected the photo that we'd like to use.
And from here, I could pinch to zoom into the photo
and pinch to zoom out.
If I tap on the little arrows at the bottom left
of the photo, that just kind of either zooms it
all the way in or zooms it all the way out for me.
And actually I used this as the original here.
So I tapped on the third photo over to use the original
to show you that feature.
So you can see me zooming in,
zooming out by tapping on those arrows.
And let's go ahead and kind of get this centered here.
Then when we have it kind of the way we'd like it,
we can tap on next at the top right.
And that brings us to the filter section of Instagram.
So you can see there are a number of different filters down
at the bottom, and we can scroll through these.
And whenever you kind of think you want to use one of these,
you can just tap on it.
The photo will change.
And a little trick is if you then tap on the photo
at the top and you hold,
it will take you back to the original.
So you can kind of see the difference.
Notice I'm not tapping now.
So we're looking at the slumber filter
and if I tap and hold, that's the original.
So you can go ahead and choose one that you'd like.
I also want to mention that you can tap and drag
on these filters to change their order.
So if there's a certain filter that you're using a lot,
say we want to use rays more than Clarendon,
I can tap and hold on rays,
and I could drop it in front of Clarendon.
So that's just a cool little feature to save the filters
that you're using the most.
We could also tap on the edit button
at the bottom right of the screen.
And this would allow us to manually edit
a lot of the different characteristics of this photo.
So we could manually edit the brightness
if we wanted to and all of these different options here.
So you've got contrast, structure,
warmth, saturation, color.
You can kind of take a look at those on your own,
but that's if you don't want to use a specific filter
and you want to edit the photo yourself.
So we'll just tap back on the filters
and make sure that we have Clarendon selected, which we do.
And then we can tap on next.
And this is where we can add all of the information
about our post.
So I'm going to write a short caption.
So I'll just tap in the write a caption field.
And then I'll just write a caption here.
Now notice that I just kind of have
a general caption so far, but if I wanted to,
I could add some hashtags and that would turn the text
into a clickable link where people could see more photos
that have the same hashtag.
So I could add a hashtag in front of lifeguard.
For instance, I could put Miami Beach together
as one word and add a hashtag in front of that.
And then when I tap OK, you won't see it now,
but when we post this photo in a minute,
you'll see that these turn into hashtags.
And so they're clickable.
So some people like to just add hashtags
right in the body of the caption, like we've done.
Some people like to go to the end of the caption
and not put any hashtags in the original description,
but then add all their hashtags at the end.
So you could add tower here and there are some other
hashtags you could use too.
You can actually search Google for popular hashtags
and find hashtags related to your industry.
We're using a photography company for our example.
So I could start typing photography
and notice that when I do that,
a number of hashtags pop up and it shows me how many recent
posts have been uploaded with that hashtag.
So that also gives you an idea of which hashtags
are more popular.
So we could tap on photography.
I happen to know another kind of creative one
is called I Catching,
and it's not E-Y-E,
it's just I the letter and then Catching
and that's for photography posts.
So we could add the I Catching tag
if we wanted to as well.
And then when we're ready, we can tap OK.
If there were any people in this upload,
we could tag people by hitting the tag people button
and then adding their Instagram username.
We could also add a location.
So this is great for brick and mortar companies.
If you have a location,
go ahead and enter it for the photos that you're uploading.
We can enter Miami Beach for this one.
But that way, when people are looking at photos
from that particular location on Instagram,
your photo will show up in the mix
and same with these hashtags.
So people can tap on the lifeguard hashtag.
They might not be following us yet,
but our photo will show up.
They say, "Oh, this is a cool photo.
I'm going to tap on it.
Oh, it's posted by Pixelford.
Oh, they have a lot of other nice photos.
I'm going to follow them."
So this is a great way to increase your reach
and get some more visibility on Instagram
by using the hashtags and the location when you can.
Notice, as we look down at the bottom of this page here,
we could also post to other accounts.
So if we were using, you know,
multiple Instagram accounts in the same category,
we could do that.
We could also post it to our Facebook page,
our Twitter page or Tumblr.
I will say the photos look nice on Facebook
when you post them, but on Twitter,
it just creates a link to Instagram.
So the actual photo doesn't show up in your Twitter feed.
So it's not quite as valuable for us, but for now,
I'm just going to have this posted
to our Pixelford account.
So I'll tap on, share at the top right.
So we can see that our photo has now been uploaded.
And if we scroll down a little bit,
you'll notice we have our description with our hashtags.
So, you know, like I said,
we've got lifeguard as a hashtag, Miami Beach,
photography, I Catching.
So our photo will show up in the mix of all the other photos
that are tagged with lifeguard.
So that's a great way, again, to get more followers.
So this should give you the basics of how you can post
photos and videos to Instagram.
Again, just tapping on the plus icon
at the top of the screen.
And we're going to go over all of the different post types
later on so that you can gain an idea
of what type of content is best
for a Reel versus a Story
versus just a regular Instagram post.