- [Narrator] In order to get the most out of using Instagram
as a business, it's a good idea to switch
your Instagram profile to a professional profile.
Switching to a professional profile will allow you
to access Instagram insights as well as other
business-related features.
To do this from our profile page on Instagram,
we're going to tap on the three lines
at the top right of the screen.
From here, we're going to tap on Settings.
From your Settings, you're going to tap on Account.
If you scroll to the bottom of Account,
you'll notice that you have the option
to switch to a professional account.
So we'll tap on that.
So from here, we could scroll through to find out
all the details about what features
come with a professional account
but I'm just going to tap on Continue.
So the next step is to select a category for our account.
We're going to be using a photography company
as our example in this course.
So I'm just going to search for photographer.
We'll select photographer.
We can choose whether or not we want to display it
on our profile.
And then we can tap Done.
It lets us know that it's going to make our account public
and anyone will be able to see our photos and videos.
As a business, that's absolutely what we want.
So we can go ahead and tap Okay.
Okay, so now we've converted our account
to a professional account and you can see
here on our profile, it says underneath the name
of our account that we are a photographer.
And if we go back into our settings by tapping
on the three lines and then Settings,
so you'll see in our settings,
we have a few more options now.
We have the business section.
We also have the payment section and the ad section.
And if I go back one screen here,
when we tapped on the three lines,
so you can see that we also have access to insights,
which we're going to look at later on in the course.
And that gives you information regarding how well your posts
are doing, how many views they're getting,
how many comments they're getting,
as well as demographic info about the followers
that you're receiving on Instagram.
Now previously, in order to create a professional account
on Instagram, you would also have to link it
to a Facebook page and you don't have to do that anymore.
However, if you do have a Facebook page,
I recommend doing that.
It's going to make a few things easier later on,
especially if you're going to be using Instagram shopping.
So to do that, we're going to access our settings
and then we're going to go to Account.
And then we're going to tap on Sharing to Other Apps.
And in here you can see that I have
the Facebook page connected, Pixelford Photography Studio.
But if you don't have yours connected,
go ahead and just tap on Facebook and make sure
that you connect your Facebook page because Instagram
and Facebook have a lot of integrations between the two
and as a business, it's going to make it much easier
going forward if you have them linked together.