- [Anson] Instagram is one of the most used social platforms
in the world, and if you plan on marketing digitally,
it's almost a must that you have an Instagram presence.
Creating a legitimate following to convert
or retain customers takes commitment, creativity,
and understanding of the Instagram community
and knowledge of how to leverage Instagram tools.
Using a photography studio as an example,
in this course, we'll discuss Instagram best practices,
proven strategies, and tips to help you build
and retain a following that can be converted into customers.
I'll show you how to create a professional profile,
optimize Instagram uploads,
and make use of Instagram features,
such as stories, reels, IGTV, Instagram Live,
shopping posts, and Instagram guides.
We'll look at and interpret statistics
from a live Instagram account to help determine
where future efforts on Instagram should be focused.
My name is Anson Alexander,
and I've been marketing digitally for over a decade.
I have built a formidable web presence
that includes a YouTube following
of nearly 200,000 subscribers.
Social media has played a large role
in building that following,
and I'm excited to share the knowledge
that I've learned with you.
Welcome to Marketing on Instagram.