- [Instructor] If the primary social platform you use
is either Instagram or Pinterest,
it may be worth using a third party tool to get more insight
into the success of your posts.
One of the best options for doing that is the Tailwind app.
Tailwind also allows you to just to schedule posts
on both Instagram and Pinterest
but where it really shines is in the analytics section.
Let's take a look.
Okay, so here I am inside of Tailwind
and this app is also available for iOS and Android.
And when we first log in, we're in the publisher section
and this is where you can schedule posts.
And it's pretty self-explanatory,
pretty easy to use interface.
You can take a look at the grid section
and then you can click on one of the grid locations
to add a new post.
And it's pretty straightforward.
So I want to take a look
at the analytics section of Tailwind,
because that is the area
that I think really makes it stand alone
from other third party, Instagram and Pinterest apps.
So when we click on the analytics section,
we're first presented with some general analytics
related to our Instagram account.
So we can see how many followers we have,
how many we've gained in the last seven days,
how many posts we've uploaded,
how many comments we've received,
and how many likes we've received.
And you can kind of see it in a graph chart as well.
So right now we're looking at followers,
but I could click on posts
to see how many posts I've had on each given day.
So I haven't been posting for a little while on Instagram
but if I was, you'd see that graph going up as well.
I can take a look at comments and then of course likes.
Now, if we scroll down, we can also see some scores.
So we have a reaction score,
which is how many engagements were getting proposed,
and engagement score which is how many engagements
we're getting proposed per follower,
and then our engagement rate, which is basically
how many of our posts are getting any engagements at all.
Now this information is nice,
but I don't think this is where it really shines.
Where Tailwind really shines is in the post inspector tab.
Because from within the post inspector tab,
we can see some analytics related to each of our posts
so we can see how many likes they have,
how many comments they have, obviously when it was posted.
So we could scroll through this list
and we could try to find the ones
that have the most engagement.
So you can see this one got three comments.
So what is it about that post that was more engaging
than say this post why it didn't get any comments.
And so you can look through
and you can try and find like look at this one, 26 and nine,
so again, what is it about that post?
So this is a great way to see
which posts have been most successful
on either Pinterest or Instagram
and which ones have been least successful.
So it really helps you plan your content for the future.
Now, if one of these posts was evergreen,
as I've talked about earlier on in the course,
you could actually schedule it to be re-posted,
right here from within Tailwind.
Now I've been showing you Tailwind for my Instagram account
and I can tell that it's my Instagram account
because it's right up here.
So you do have to look at them separately.
So if I want it to look at my Pinterest account,
I would just click to switch on over to that.
And again, like I said,
this is also available for iOS and Android
so, if you like looking at it on your mobile device better
you can definitely download that app
and sign in with account.
Also you can try and make use of the scheduling feature,
but again I find it's most useful
for quickly looking at the analytics for all of your posts
to try and plan future content and try and find content
that maybe you should avoid it the future as well.
Now, when you compare the Sendible app and the Tailwind app,
it may seem like they have a lot of similar features
and Sendible actually gives you the ability
to add more social profiles.
But where they differ a lot is in the pricing.
So Sendible, I believe, was at least $30 a month,
whereas you can see for Tailwind,
if you're only using Pinterest, it's $10 a month,
if you're only using Instagram, it's $10 a month,
of course that would be $20 a month for both.
But it kind of depends on how many social profiles
you're looking to get some advanced analytics for.
If you're using a whole bunch of different social profiles
and you're not ready to go to Hootsuite or Sprout Social,
it may make sense to use Sendible
to gain access to those analytics
and you can get them for Facebook
and Twitter and a few other apps as well.
But if you're really only using Instagram
or you're only using Pinterest,
and you want to gain access to some advanced analytics,
which you want to do so on a budget,
then Tailwind is a great option
because you can see, for instance, you can get access
to those advanced Instagram analytics for only $10 a month.
So it really depends on how many social profiles
that you plan on using.