- [Instructor] When it comes to multipurpose
social media management tools,
SEMrush may not be the first platform that comes to mind.
In recent years, however, SEMrush has added
a number of social media features.
And when you combine them with its search engine marketing
and search engine optimization features,
SEMrush becomes a viable option
for SEO-focused social media managers.
By looking at the features list on semrush.com,
we can see that it comes with a number of different tools
related to web marketing.
By clicking on the SMM and SERM tab,
we can narrow down the features list
to the social media specific features.
The two primary social media features it offers
is the ability to schedule posts,
which almost seems as the baseline feature we're looking at
when we talk about multi-purpose social media tools.
So you can see you can schedule posts for Facebook,
Twitter, Instagram, LinkedIn, Pinterest, Google My Business,
just like in Hootsuite, Sprout Social
and some of the other tools we've looked at.
Additionally, SEMrush can help you manage social media ads
and boosted posts on Facebook and Instagram.
Taking a look at the SEMrush dashboard,
you can get a better idea of all the SEO tools
that come along with SEMrush.
We can do website audits, perform link building
and research for PPC advertising.
Looking at the pricing packages for SEMrush,
it may seem like it's quite expensive
compared to some other options.
If you're using a tool like Hootsuite, for example,
and then another tool for your SEO work, however,
it may be more financially feasible to simply pay
for SEMrush to accomplish both of those tasks.
If you're just looking for a multi-purpose
social media management tool,
it may make more sense to go with another option.
But if you have a website or a blog and plan on doing
SEO work alongside your social media management,
SEMrush may be the perfect option
to consolidate your tools
and save some money while doing so.