- IGTV allows users to post long form videos to Instagram.
It's essentially Instagram's answer to YouTube.
Unlike stories, IGTV Videos will remain up
until the uploader deletes them.
IGTV videos must be at least one minute long
and can be up to 10 minutes long for unverified accounts
and up to an hour long for verified accounts.
IGTV videos are a great option for Instagram influencers
and users that have a large Instagram following,
that are looking to further engage their users
and upload longer, more creative video content.
If you've only been using Instagram to upload photos
and don't like the idea
of Instagram stories disappearing so quickly,
it may be a good idea to try out IGTV.
You can upload an IGTV video
in the same way that you upload regular photos
and videos to Instagram, but
by selecting the IGTV option.
Additionally, you can upload IGTV videos
by using the desktop version of Instagram.
Let's take a look.
Okay, so here I am on instagram.com and I've accessed
my Instagram profile.
Now to upload an IGTV video,
all we need to do is scroll down a little bit and then click
on the IGTV tab.
From here, you'll notice that we have the option
to upload a video.
Obviously, we need to have the video on our desktop,
which I already do, and notice that with IGTV
we're going to be posting videos in the portrait format.
So on YouTube, most of your videos are landscaped
like your traditional TV or movie, but on Instagram
people are looking at posts on their phone.
So we're going to post it in that format instead.
So let's go ahead and add our video.
So once it finishes uploading, we can go ahead
and add some information like title and description.
We can choose whether
or not we want to post a preview that will appear
in our profile and our feed.
Generally, that's probably a good idea
because you're going to reach more users by doing that.
By default, it's going to post it just to IGTV
but you could also post it to your Facebook page
If you wanted to.
If you have voice in your video
you can also auto-generate captions.
When you're ready to go ahead and click post.
Now, when you start to upload the video
it might take a little while to finish uploading.
Once you upload an IGTV video
you'll always be able to find it by going
to the IGTV tab on your Instagram profile
and users that follow you will be able to see that video
in your feed.
So again, this is a great way to further
engage your Instagram followers.
I know that most people started using Instagram
just uploading photos, and it was kind of short and sweet
but Instagram is always expanding and evolving,
and this video feature is here to stay.
IGTV is really popular,
there's actually a standalone app that you can download
for Android or iOS.
It's the IGTV app.
And that's a great way to look
at what other creators are doing
with IGTV to get some ideas for your own IGTV content.