- [Instructor] The Facebook and Instagram Messenger tools
are often overlooked as opportunities
for social media engagement and tools for lead generation.
If you have a large following on Facebook or Instagram,
you may want to think about leveraging the Messenger apps
a bit more.
Some of the key reasons to use the Facebook
and Instagram Messenger apps include:
increasing authenticity and engagement,
addressing customer complaints and concerns,
and providing quick customer support.
Unfortunately, there are some limitations
to the Facebook and Instagram Messenger apps.
Facebook has made it difficult
to simply message your page fans
so you need to get creative when using Messenger
for both Facebook and Instagram.
You can send messages to your fans by using Facebook ads
but you have to pay for it.
And later on in the course,
I'm going to show you how you can use some third party tools
to increase your engagement with Facebook messages
and create some auto chat bots.
But before we do that, let's move on over to Facebook
and take a look at how we can use Messenger as it is.
When you access Facebook business suite
at business.facebook.com,
on the left side of your screen,
you can click on your inbox
to access your Messenger section.
Now, from here, you'll see all of the messages
that users have sent you.
Once a user sends you a message you can reply
but you can't just look at all the fans on your page
and start messaging them.
So they have to send the message first.
So it's important to come in here from time to time
and take a look at both your Facebook messages
that are sent through Messenger,
and then your Instagram direct messages
that are sent through Instagram.
You can review them both here in business.facebook.com
and then you can reply.
So again, this is a great opportunity
to provide some customer service to those users.
Now, at the same time, Facebook does allow you
to do some automated responses.
So we can click on the automated responses section.
From here, we have a few different options
for setting up some auto responses.
So first of all, we can choose,
we want to set up an auto response for just Facebook Messenger
or Instagram as well.
By default, our auto replies
are going to be sent immediately
and then we can go ahead and we can customize our message.
I noticed that with this message, I added a link
so this is a great way to get users
to click through to your webpage.
Maybe you can even, if you're not using Facebook Messenger
you could put a link to, for them to send you an email.
You could link to a different page on your website.
So that's pretty much as far as you can go
with the default features of Facebook Messenger.
But later on in the course I'm going to show you
how to use a third party app called Mobile Monkey
that will allow you to set up a chat bot.
So if you have a large Facebook or Instagram following
it's definitely a good idea to make sure
that you're responding to your messages
because it's a great opportunity
for you to address some of the concerns
and questions that customers may have.
Don't forget about how important word of mouth is
with marketing.
And if you are able to solve an issue
that a customer is having through Facebook
or Instagram Messenger that can spread
and it can increase the reputation
of your brand or organization.