- Occasionally, I'll pull out my phone
to share a picture with someone.
Maybe it was an event we attended
or a place I'd traveled to.
I know, you've done the same thing.
And when you see yourself, you probably can see
how you've changed over time.
Still you, but maybe the hair is different
or what you're wearing didn't age well,
we don't trouble ourselves too much over this,
since we recognize
it was just a single point on our journey,
it was a snapshot in time.
And that is exactly what this report is,
a captured point in time that informs us where we are today.
Embrace change, it's inevitable.
And the more proactive you are with it,
and the more you lead the process,
the more satisfied you'll be with the outcome.
The trends we've just reviewed,
they feel good to hang on your closet now,
but unless you continue to evolve these notions forward,
the label on your designs will always read follower.
Here's the other comment I'll make
about thinking these design ideas forward
and being a leader, the person that leads a parade
is only steps ahead of those following.
It's impossible to lead an entourage
if you get so far ahead, they don't know where you've gone.
My point is, evolution is the long play.
Staying ahead of the field, pushing a current best idea
to its next great stage takes imagination.
But if it's to have relevance to the consumer,
I guarantee it will need some degree of prior context.
In a previous report, we introduced Tumbled,
a trend where designers were rounding off
all the sharp edges on their logos,
not remarkable in itself, but the following report
we saw checks melt where groupings of pixel squares
were gaining momentum when the corners were eased back
and conveyed a digital aesthetic.
This year, we saw these still connected linear chains
of elements that had been completely rounded out.
But you could imagine a chain of preferences and conditions
that have set up what we referred to
in this report as mergers.
Now, based off of that chronological string
of modifications, could you predict
what the next iteration of this trajectory might look like?
Having these prior snapshots in time
helps us visualize this track,
maybe this string of exaggerated signwaves
or maybe this hazy, ghost like string of orbs.
I love this animation for Adidas
of their future natural of shoes.
Feel it's fresh energy and note the similarities
to this same evolutionary logo track,
build a design track of your own
and introduce other aesthetics that enlighten you.
Blend new and old, work new and new,
take advantage of the two decades of trends
free for your inspiration at Logo Lounge
or joining Logo Lounge
and source the hundreds of thousands of imaginative marks
that might trip just the right trigger
and speak to the needs of your project.
And then, and then who knows?
The next report may we'll have work of your own,
out front with fanfare and leading the parade.