- There's a number of professions
that I just find spellbinding.
I could watch a really good mason lay bricks for hours.
Pretty sure they'd wear out laying
before I'd wear out watching.
It's a seamless process.
It moves at a really quick cadence
but it's a blend of various methods
combined to achieve multiple tasks.
Watching them tap a brick with their trowel
and seeing it step perfectly in half and in,
buttering it with the mortar and resting it into the course
in a fluid, unbroken single action just astounds me.
Every wall they lay or structure they build
is beautiful and different,
but it's built from a series of actions used time and again
in their craft.
Methods.
Now there might be a brick layer or two
that it'd be fascinated to sit behind a designer
and marvel at their computer acumen as they nimbly conjure
a logo from some well-placed bezel points.
No, and we know there's no logo button.
You can't just press a key and there it is.
The process we use is a combination of various methods
that we've developed to seamlessly design
as a part of our own craft.
And speaking of spellbinding,
I'll add hypnotic and mesmerizing to the mix
to define the trend we call TrendFlips.
As I gaze into these faceted bubbles,
there's something about the rhythmic symmetry
and inner light that lets you lose yourself in their depth.
Each of these logos is built from an image
duplicated and set upon its mirrored pair.
Imagine any one of these being flipped
and embedded on itself
and you can see how that layered transparency
is a force multiplier.
For practical reasons, the more layers you have,
the deeper the color becomes as they begin to overlap.
Even when utilizing opaque layers or a modest gradient,
the illusion of depth can be equally riveting.
Certainly this is not the first of these we've seen
but this is the year they've really seemed to proliferate.
Where layered transparency is a factor,
too many subtle steps of hue
can become a challenge to manage even in an RGB environment.
From necessity,
this can also create enough sequential color cells
that the integrity of a logo is lost as it scales down.
But be aware, this method can be just as engaging
with the flip of a single element
is used to define this winged bluebird.
Looks like a little shadow
and an eye really bring it to life.
With the popularity of gradient fields of color,
this total stepping technique gives designers an option
to create a non-gradient color trends
that's just as stimulating.
The upside for a client adopting this direction
is an engaging vision that represents the prospect
of an orderly, transparent and harmonious relationship
all on top of a logo that's well, mesmerizing.