- I'd like to share a couple of observations
regarding how best to use the design trends
we're about to reveal in this report,
and a clever way to make accurate forecasts
that you can integrate into your own design.
Design is in a continual state of evolution,
and hopefully that means that you
as a designer are a participant,
and not just an observer.
Here is a unique perspective on design
that has altered the way exceptional designers think,
and it could dramatically reshape your perspective too.
The word evolve literally comes from the Latin
meaning to unroll or unfold and to make clear.
Picture what we'll share in this report,
as a chapter in the book of design,
that's being revealed a page at a time.
Like any story, if I leap into it part way through,
it's going to take me a while to make sense
of what's going on.
I don't know the characters,
relationships, backgrounds, and backstories,
bit like coming into a movie partway through.
There are things that never completely makes sense,
just like looking at a handful of logos
and not knowing their backstories.
As a designer, you've already been observing
the comings and goings of style and trends
in a passive regard.
One of the quickest ways to get caught up
might be to look at the past logo trend reports
on LogoLounge to get a recap of this unfolding story.
Chapters ahead of us in the book are where design is going,
and just like any good story,
there are bound to be surprises or unexpected twists,
but being familiar with where you are in the story,
I'll bet like me,
you're imagining forward what characters are going to do.
Someone's on her trajectory to get married
or a character is going to take revenge.
Some of your premonitions are vague
and others, you may have some really specific thoughts
on what's going to happen.
I am going to encourage you throughout this course
to press ideas and trends forward
and into the next generation.
Some of the characters in that book
may go on to become central to the longer story,
and others may be more incidental.
Design trends evolve as their visual aesthetic unfolds
over a period of time,
just like your knowledge of the characters in the story.
The characters influence the actions
of each other in the story,
the same as one design trend may influence another design.
In order to jump into the forefront,
you'll need to skip a few pages ahead of everyone else.
Bet on your graphic premonitions.
It's all good, the best designers
have been doing this for years.
You can either passively take a ride
with the rest of the readers,
or you can actively write yourself into these pages.