If you're like me, after watching a course like this,
you're packed with ideas and may not know where to start.
Let me encourage you to make a list of some of the effects we've covered
here and compare that to a list of
your clients' objectives for your next identity project.
As tantalizing as some of these treatments are, only
a few may really be appropriate for any one project.
Your good judgment here may be what helps differentiate you from your peers.
Here's a perspective that may be useful
in thinking about your responsibility to your clients.
You, as a designer, are tasked with creating a future for others.
A good designer has the uncanny ability to
tell a very specific, very effective tale using
few to no words at all, because they
have the aptitude to summon meaning from a line,
because they can craft an image that brings
relevance and direction to a product that's lost
its way, because they can forecast what the
public will be yearning for tomorrow and not yesterday.
As a designer of identities, you serve an impossibly critical role in
the success and future of a client that trusts in your abilities.
They trust that we know how to capture and keep the attention of a public facing
a barrage of messages, and the most competitive
solutions will certainly come from the most savvy designers.
Those like you, that have invested themselves in
learning how to make their clients truly relevant.
The techniques and visual effects we've shared in this
course have taken many designers a career to fully discover.
Knowing when and why you use them will be a test of your best design acumen, and
when applied well, will be respected and admired
by your clients and peers in the design field.
One of the most important statements I can make in
regards to your design is this: it's one thing to
know where you are, but a much more important thing
is to know how you got there, and now you'll know