Let's start with advice used by many great designers, the shadow.
It's something that most of us take for granted.
A day may go by, and we don't
even consider how much information a shadow really conveys.
Without looking up, we know if it's sunny or cloudy.
We know the direction of the light, and if the terrain is flat or rolling.
They tell us if something is in motion, so we can be forewarned
to get out of the way, or if somebody is looming behind us.
Let me show you how a number of designers have used shadows
to help make their logos even more impactful and tell a great story.