So how'd you do?
Five minutes probably didn't sound like much time to you.
But I'll bet you surprised yourself with how many
ideas you can come up with in that much time.
While I'm talking through my solutions, I thought I'd show you how a few of these
actually played out so that we can both do a better job of visualizing the results.
So, for mine, I started thinking photographically.
That, maybe you fill the teapot with leaf tea or, better yet, images of
fruit or floral elements that might service as the flavor tone of the tea.
Then I started thinking, you could just use
a close-up of the flavor like an orange peel.
A very tight shot, so you just get the surface
and the texture of it, or the texture of cinnamon sticks.
I also considered the rough wood finish of an old
tea box or, maybe the use of bamboo, showing the grain.
Since the company has Burma in its name,
I thought about using beautiful calligraphic kanji characters.
Maybe showing the brush marks of the ink on paper.
That led me to thinking about rice paper,
and how there are many different tactile and
decorative rice papers that would remind customers of
the tissue a tea bag is crafted from.
If these are tea traders it made me think about the
old clipper ships that used to carry spices and teas and trade.
Possibly waves on the ocean or the canvas of the sails or the
appearance of brass or mahogany, or teak finishes on the ship from that era.
I could see the ring area holding the text taking on a degenerated look.
Like, this had been stenciled onto a ship container and done quickly
with imperfections and overspray, or paint that squished out underneath the stencil.
Or maybe the pot is treated in watercolors that
would look like it was painted with strong brown tea.
Now, think of a recent logo that
you created and run through this same exercise.
As I mentioned before, this is not for every logo by any means.
But, sometimes, there's a call for something
to tip the scales for the consumer.
And this may just be it.
Nice work, by the way.