>> I'd like to challenge you to
think about this chapter from a practical perspective.
Sometimes we knock out a logo, and it just feels
like it's lacking something special, that certain je ne sais quoi.
That could be an opportunity to introduce a surface treatment
that ultimately becomes the hook on which the identity really depends.
I thought I'd give you a quick assignment to let you think this through, so I
just invented Burmese Tea Traders, a tea shop
in the tradition of Starbucks if you will.
Somewhere that really invests in a quality experience,
premium product and a diverse selection of teas.
I purposefully left some good surface areas on the
mark so you could think through how you'd treat this.
Focus just on the treatment and not on altering the design itself.
This logo is in the challenges folder, in the exercises file.
And I'm going to give you five minutes, and I'd like you to brainstorm a
list of ten treatments you could apply to this that would really plus it out.
They could be imagery, pattern, texture, decoration,
surface treatment, or a combination of these.
Think about it, if this is on the teapot, the
background, or the red enclosure, or where they might be used.
I'm going to do the exercise, too.
So I'll be back here in about five minutes.