Another method for demonstrating connectivity is
through the use of transparent links.
Look at how diverse this group is.
Each uses the same basic building blocks but each
finds a dramatically different way to define their client.
A consumer quickly understands that this approachable shape whether
straight or curved, links together to demonstrate a process.
Note that the transparency is created where the links come together and
that this becomes a pivot point like an elbow or a joint.
The client can define motion, flexibility and nimbleness.
And because the end of each link is another potential joint,
it displays a desire for others to hook on and join in.
Time lapse and strobe photography have been used for the
better part of a century to capture a process in motion.
This was always considered an important way to
capture and break down a sequence for analysis.
If you're creating a logo that needs to convey
a step by step flow, capturing the action with
chronologically ordered transparent layers, maybe the perfect way to
help a consumer understand a critical procedure or function.
In the by-temp logo, the client's therapeutic product is able to
cycle water from hot to cold and back again many times.
I like these transparent cluster solutions that rely on
pulling together a series of icons to tell a story.
Every piece of the group is a standalone icon that has its own individual story.
Almost like creating arribas, we can combine these icons by
overlapping them and express a message crafted purely from symbolism.
In this icon, for the South by Southwest Conference, is there any question,, that
it is an event for people, with a burning passion for technology and entertainment?
Or that this logo for Money Magazine, promises
to engage readers, by finding a common dialog?
If your story is a simple proposition, this
just might be the best way to share it.
As we discussed in the course LogoLounge: Logo's using Symbols, animals
can simply be the most effective way to share an entity's story.
They carry with them what we refer to as implied equity.
For instance, if I were to say clever as a, you might respond, fox.
Or if I said, wise as an owl, loyal as a dog,
because we have an opinion and a base of knowledge about animals.
Using one gives the consumer instant information.
And the balance of the message can be conveyed
in how you draft the animal or what it's doing.
With these we already recognize the animal
but its geometric transparent qualities convey the
company is technical, contemporary, leading edge, open
to being scrutinized, and vivid in its thinking.
All of this I can pick up on the logo.
I know that they are nimble, fast, and high
energy, just because that's what I already know about hummingbirds.
Take a look at the Catalyst fox, or the Empire eagle.
What do you imagine you know about these companies just from looking at the logos