As soon as we lay one color on another, using transparencies, the logos take on
a stained glass effect, or the appearance of colored gels laid one upon the other.
The visual interest for the consumer is where the overlap occurs.
There is that sense of magic we discovered as children when we first
learned that red and blue make purple or red and yellow make orange.
This conveys to the consumer that this company
is involved in an additive process of change.
These multicolor transparent logos also create the same magic.
But notice the more colors we layer together,
the richer and more complex the solutions become.
But his can be challenging as well.
More layers of color can also lead
to dark, dull, or uninteresting color combinations.
As this green, yellow, and red layer join together, they create a central
section that becomes the dark black field to knock this Play arrow out of.
This is a really exceptional way of defining your client as multi-faceted and
able to take advantage of combining their
various disciplines to create a greater outcome.
These identities have multiple transparent layers, but they have placed them
to avoid creating overlaps that are more than two colors deep.
This tends to help us avoid desaturated browns and blacks.
And instead leaves us with fields that are vibrant and alive.
If our client is trying to show the importance
of various elements working together in harmony, they've succeeded.
If they are trying to show the openness and
simplicity of a process, they've succeeded here as well.
Notice that the complexity of the message in these logos are starting to mature.
This group of transparent links helps to define a sequence because they're joined
together in a chain, which is either linear or reconnected in a loop.
Both of these methods indicate our
client appreciates variety and connectivity of product.
Tassimo has linked their signature droplet shape from their
beverage pods to arrange a circular display of product.
Not only does it demonstrate order and variety, the transparent overlaps create
the shape of a daisy or a product that is equally as fresh.