(xylophone music)
- As designers, we're probably the first to be stopped
mid-step by a stunning visual.
We recognize the difference between a nice logo
and one that can capture our heart and our imagination.
Most of you know how to craft beautiful brand imagery,
but now we're going to equip you
with an amazing kit of visual effects,
a kit that will reveal the prized industry methods
for turning a great concept into an exceptional identity.
In this course, we'll share with you
how to create an inner aura of light
by using transparencies that can make clients
and consumers feel assured by a promise of clarity.
We'll discover a technique for describing complex concepts
in a way that stumped fellow designers for ages.
We're going to share how three-dimensional logos
can become so enticing,
you'll have consumers wanting to reach out
to touch your design.
We have so much to discuss,
and I'm excited you're here.
If you're ready to learn, let's talk logos.