- [Instructor] Let's take a look
at some simple warping effects applied to type.
Now I'm going to be applying four different warps
and they are somewhat confusingly, very similarly named.
We have Arch,
Arc Upper,
Arc Lower
and Arc.
I'll begin at the top.
Now
the Arch and the Arc,
you can achieve the same look
by putting type around a circle
and using
skew or rainbow
as the effect when you do that.
So this is just an alternative way of doing it.
I'll be applying it through the appearance panel.
Warp
and
Arch, is what we want here
with a band, in this case of 25%.
Applying these effects
may cause you to want to change the position of the types.
I'm now just going to nudge that down.
The Arc effect
keeps the sides of the letters straight.
Now for my second piece of type,
what I want is an Arc Upper.
Again, in this case, 25%.
For the large piece of type,
this is also an Arch Upper
but here we need a negative value.
Now because the type is quite skinny.
I want to fatten it up somewhat.
There is no bolder weight
of this particular width
of this family.
So I'm going to add a new stroke
and
I'll just make sure that the stroke color
is exactly the same as the type color
and
increase the weight of that stroke.
And I'll also just nudge the type up
a little bit.
For the word brand.
What we want
is an Arc
Lower.
Positive value of 25%.
And then finally
for the type around the bottom of the circle,
this will be an Arc
and
a negative value.
And I will need to nudge that up into position.
Now, the difference between the Arc,
what we have here
and the Arch
is what happens to the sides of the letters.
I think in practice,
I would go with one or the other,
rather than mix and match them
on the same treatment as I am doing here.
But I just wanted you to see the difference.