- Here's a super simple way
of giving your type some grandeur.
Just put a soft shadow beneath it.
With your ellipse tool,
draw yourself an ellipse beneath your type.
I'm going to give it a gray fill, no stroke,
and then I'll come to the Effect menu.
Blur, gaussian blur.
If you need to revisit the amount of gaussian blur
you can always do that through the Appearance panel
and adjust how much is applied.