- [Host] To be sure that our logo is used
the way that we intend it to be used,
we need to create logo usage guidelines.
If you type this into a web browser,
you'll come up with some interesting examples
of usage guidelines manuals
from some quite high profile companies.
It makes for some interesting reading.
But, essentially our guidelines
should contain the following information.
The minimum size of the logo,
its color breakdown,
C-M-Y-K values,
R-G-B values,
spot colors,
explicit examples of incorrect usage,
think of what might go wrong and show an example,
and you should provide a list
of all the files that you are supplying your client with.
Part of the logo's design
is the clear space around the logo,
so that, when placed, it doesn't bump up
against other elements.
Here's how I'm going to design the clear space
for this logo.
I'll select it,
come to my Object menu,
choose Artboards,
Fit to Selected Art.
Now I'm going to choose an element from the logo,
one of the pedals,
and duplicate that,
and position it at the edge of my artboard.
I'll rotate it onto its side,
and then reposition it,
and that is the amount of clear space that I want to use.
So I'm now going to copy that to all four corners.
So with my Direct Selection tool,
I'll select those four elements,
and once again, come to Object,
Artboards,
Fit to Selected Art.
But to be transparent about what I've done,
why I've made the clear space this amount,
I'm going to convert them to guides
by pressing Command or Control five,
you can find that on the menus right here.
So if anyone opens up the Illustrator document,
they can see the guides indicated.
In the case of this logo,
I don't want it to have a transparent background,
so I need to actually incorporate a white background
as part of the design.
So, over my artboard,
I'm going to draw myself a rectangle,
which I will fill with white.
And then,
send that to the back.
Let's now save this.
And if I place this in design,
we see that regardless of whatever option is chosen here,
for the Crop to options,
we get that amount of clear space built into our logo.