Printing in four or full color would obviously be
more expensive than printing in one or two colors.
Even though these days, the difference between two color
and four color printing is relatively small.
To cover all possible uses of your logo,
you should produce it in the following variants,
black and white, spot color, process color, and web color.
So first of all, lets take a look
at the black and white version.
When I select this and then come to the color panel,
we see that it's CMYK make up is just black.
There's no cyan, there's no magenta, and there's no yellow.
The spot color is chosen from a color book
and your color books are accessible on the swatches panel
and in this case, it's taken from the Pantone
solid coated book where you can just type in the number
that you want and then add that color
to your swatches panel.
On your swatches panel, spot colors are denoted
by the triangle in the bottom right hand corner
that has a dot in it.
Now if we need to reproduce the logo on a four color
printing press, we don't want to add a spot color
to the printing job because that's going
to make it a five color job.
This is assuming that the logo is going to be printed
along with lots of other materials.
So we need to work out its CMYK make up.
And in the case of this color, it's CMYK make up,
I'll come switch to my CMKY sliders, is this.
12, 100, 92, three.
Now to be able to specify the color on a website,
we need to figure out its RGB make up.
So here I'm going to change the sliders to RGB
and we can specify this either by its red, green, blue,
207, 32, 48.
Or as a hexadecimal value, which in this case is CF2030.