- [Instructor] We have more than 26 letters
and we should take advantage of our full character set.
In these logos,
the thing that makes them work is a piece of punctuation
or a special character deployed in a clever way.
Maybe it's an apostrophe or an equals sign,
an infinity sign, a more than sign, or opening quotes.
But let's see what we can do.
Let's suppose my company name is Alpha.
I'll chose my Type tool, click to make an insertion point.
I see the placeholder text.
I come to the type menu Glyphs,
change my font to Symbol, where I see the alpha character.
I'll double-click on that to replace the placeholder text,
return to my selection tool,
Command + Shift, or Control + Shift, more than
to increase the size of that type
With a company name like Motion or some synonym of motion,
we can emphasize this by adding an ellipsis at the end.
I'll click to make an insertion point
at the end of the type,
Option or Alt, and semicolon.
To change these dots to round dots,
I'll select the ellipsis character
and come and choose a Typeface, in this case, Fire Sans
that has round dots
and to give it emphasis, I'll also change the color.
If you're working with a typeface that has discretionary
literatures, you can add elegance by turning on those
discretionary literatures.
Press Command or Control + T to bring up
your character panel associated with this
is the open type panel.
Click on that.
And then click the discretionary literatures button.
And finally, let's say we have a company called apostrophe.
Well, it's too good an opportunity to miss to include
the apostrophe as part of the letter shape.
So first of all, I need to add an apostrophe.
The typeface I'm working with is Futura.
Now the apostrophes in Futura do not have
the kind of character that we want.
In this instance, so I am going to instead,
come to my Glyphs panel, and use the apostrophe
from Zapf Dingbats.
Then with this character selected,
I'll extend my selection to the type
and I will create outlines.
I am now going to Ungroup that, select my apostrophe,
and let's just make it a different color for now.
I'll position it inside the letter's shape,
inside the O, but before I do that,
I need to select the O
and release the Compound Path.
Object menu, Compound Path, Release.
That's going to allow me to now select
the interior shape and delete it.
I can replace that with the apostrophe itself.
Select the apostrophe and the exterior shape,
and I'm now come to my Pathfinder options
and use the fourth one, Exclude.
And that's going to knock a hole through that shape.
The color will change to what was the color
of the formerly top most shape, but we can change
the color back if we need to.
So there are just a few simple examples of thinking
beyond 26 letters on what you can do with the characters
that you already have.