- [Narrator] Often the initial letter of a company
forms the basis of the logo.
Here are some logos based on initial letters.
for creating such a logo.
and in the third example, there's a marked distinction
Perhaps we don't want serifs at all,
or perhaps we want a script type, or a decorative type.
Then of course, we need to ask the question,
do we want it to be lowercase?
Should it be a square or
I'm going to come to my Appearance panel,
I want the stroke, in this case, to be white.
I'm going to increase its white.
And then I'm going to move the stroke beneath the fill.
Now because we're on a white background,
we're not going to see that for a moment.
But then, with the stroke selected,
I'm going to add another stroke.
Now this second stroke needs to be,
and it needs to be heavier than the first stroke.
So what we've created there is a sandwich with the
10 point white stroke providing the air around
the letter shape.
Now what we can do in addition is offset this stroke.
If I select the 13 point black stroke at the bottom,
then come to my Effects, Distort, and Transform,
and then Transform,
I can offset this horizontally
and vertically.
Let's turn on my preview so that we can see,
that's the result that we'll get.
In a similar vein, if we wanted to create
an extruded shadow,
we'd take a very similar approach.
Using the Appearance panel, add a new fill,
then add a second fill,
come to the fill that is at the bottom,
change the color of that,
come to the Effects dropdown, Distort and Transform.
Transform, now I'm going to offset this very small amount.
My unit of measurement is millimeters,
I'm going to go for .1 of a millimeter.
Both horizontally and vertically,
let's turn on the preview.
And you can see that we don't see anything because
that's such a small distance.
But when I come to my Copies field,
and I increase that to 40,
then we have an extruded shadow with each copy
extruded this distance from the previous.
Another approach we can take is to consider
our letter in a modular way.
This is going to work best with simple letter forms.
So I've taken an A, and I have drawn over it
using a template letter,
I've drawn a series of connecting lines.
Now, I'm going to select that and come and use
my Shape Builder tool to determine what parts
of this construction become filled with a color.
So to start out with, I'll apply a stroke of none,
and then I'll change my fill to black.
And now I can just come and drag over
these segments to join them together
and to fill them with color.
And for this version,
maybe we'll have an A
that looks like that.
So you see that from that one template,
there are numerous possibilities.
So these are just some of the many, many approaches
you can take to give personality
to an initial letter logo.