If your logo has two or three features,
Let's try taking some letters and adding something
The thing that you change may be as simple
as taking a nick out of one of the letters,
or covering up a portion of one of the letters.
Or filling in the counter space,
for example, with the M, making it into a tuxedoed figure,
or inserting a mouse into the counter space of the N.
Or giving the types some personality
by adorning the dot of the I
or the ascender of the D.
Then we have simple treatments like this.
Perhaps we want to add a baseline shift.
The keyboard shortcut for that is Shift + Option or Alt
and the Up Arrow.
Or hide one of our letters.
We can actually just change it's color to none.
Or
flip one of our letters.
In this case, I will need to convert the type to outlines.
And then,
Command + Shift + G to ungroup that.
Deselect.
Come back and select the one letter
that we are concerned with
and then I'll come to my reflector
and
reflect it vertically.
And then as we saw in the examples,
we can bring out
the words within a word by applying color.
We saw several examples where the central letter
is made bigger.
This is a technique that will work well
when you have an odd number of letters
and the A is at the center.
I can just select that.
Press Command + Shift + More Than to increase its size.
Let's now look at an example of
how we can modify a letter form,
suggested by the Shelter logo.
I'm going to choose my existing H
which is too rounded
and not symmetrical enough for our needs.
So rather than manipulate this,
I'm going to use it to trace over.
With it selected, I press Command or Control + Two
which will lock it.
I then come and choose my rectangle tool and
working at the comfortable view size,
draw myself a rectangle in the negative space.
I then draw a guide to the center point of that rectangle.
I now press my Command or my Control key
so that I toggle back to my selection tool,
select that rectangle and delete it.
Choosing my pen tool, I'm going to draw myself a line
on the
center of the stroke of the letter.
Now holding down the Shift key as I do this.
Let's come over to my swatches panel
and
apply a color.
Doesn't matter what color.
Now, I'll hold down my Command key
or my Control key and click to end that path
and start another path, over here, on the right.
I'm holding down the Shift key.
And then releasing the Shift key now,
I'm going to click on that center guide.
And then come and click over to meet my original path.
Command or Control and click to end the path.
I'll now swipe over those strokes to select them
and increase the stroke weight.
Come to the Object menu to Path
and choose Outline Stroke.
To finish, come to the Window menu,
Pathfinder,
and add the shapes together.
And I can now apply whatever color is appropriate to that.
And
come and unlock my original tracing letter
which can then be deleted.
So try this yourself,
working with letter forms, experiment by adding something,
taking something away, or changing their shape.