- [Nigel] Logos are everywhere.
Everyday we come into contact with thousands of logos.
They're part of our visual landscape and culture.
More than any previous time in history
people are aware of logos.
They have strong opinions about them
and definite responses to them.
Welcome to Logo Design Techniques.
I'm Nigel French.
In my course we'll be looking closely at popular logos,
grouping them by category and examining the techniques
that were used in their creation.
This is a hand-on course
for learning real world logo design techniques
using Adobe Illustrator.
I believe that by deconstructing successful logos,
it's possible to demystify the logo design process.
Throughout the course I'll be showing examples
of successful logos that are made from simple shapes,
and I'll stress repeatedly
the importance of keeping their design simple
so that our logos can communicate for effectively.
Let's get started.